CONSUMER IMAGERY Consumers have certain perceptions or images relevant to consumer behavior. These include: (i) Self Image. Each individual has a perceived image of himself or herself with certain traits‚ habits‚ possessions‚ relationships and behavior. They are unique and basses on ones background and past experiences. Consumers buy products they perceive to be congruent with their self-image. Self image can be ideal (how they would like to be perceive themselves) actual (how they would like to
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* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
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Recently‚ a term known as income inequality has been thrown around in the debate between the rich and the poor. Income inequality is the unfair and ever expanding disparity between the nation ’s highest-income households‚ and the lowest-income households. Although it ’s impossible to establish 100% equality‚ due to it being unfair to give everyone the same exact income even though certain individuals work harder than others‚ thus it should be our
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FILIPINO VOTERS CULTURAL Culture- Vote buying According to NefLuczon of http://www.sunstar.com.ph ‚ whether it’s in the sphere of social media and in the corners of the street‚ it is as bright as sunlight that we heard stories of massive vote buying before the barangay elections. Vote buying still exist‚ and becoming a tradition in the Philippines because the voters themselves are looking forward to it. Imagine some people would not sleep the night before the election day‚ just to wait someone
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Three generations of Data Management in Decision Support 1. Early 1970s - required a repository of data : sourced from operational system + other data (e.g. external data) - Data was customized for the specific DSS - Application-centric approach : data support a single or a few related applications used to help make the business case for the warahouse - Sprague provided the Data-Dialog-Models (DDM) paradigm 2. Late 1980s - Telecommunications‚ retailing and financial services
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CH1 10. a) State Income - regressive b) Federal State Tax – Progressive (larger the state; larger the tax) c) Corporate & franchise tax - Progressive d) Property tax – Proportional (value of property is taxed at flat rate) e) State Sales Tax – Proportional 12. Who uses a) Property Tax – State Local b) Excise Taxes – All three (State‚ federal‚ and local) c) Sales – State and Local d) Income Tax – Federal‚ State‚ Local e) Employment – Federal‚ State‚ and
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Income and Expenditure Approach Ways of Measuring GNP Gross National Product (GNP) is the sum of all the final market values of goods and servicesin a given economy at a given period of time. This is the quantitative summary of all transactions of goods and services transacted within the economy in a year. It measures only legal and registered transaction. Non produced transactions are not included such as second hand sale‚ transfer of payments and buy and sell. Gross domestic product (GDP) is
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When should the milestone payments received to date by SolvGen be recognized as revenue? A: FASB codification (605-28) milestone method SolvGen Inc. is gonging to use the milestone method to recognize the revenue. The milestone method is a recently issued method of recognizing revenue for research and development arrangements under which consideration to be received by the vendor is contingent upon the achievement of certain milestones(FASB codification (605-28) milestone method). Under
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will make them feel better. This "passion" becomes a powerful force that makes people make some unwise decisions in their life. The money consumers spend on these goods could be going to the ever-surmounting needs for health care‚ poverty help‚ or other things that would help the society as a whole. This is why America is the prime example of a capitalistic consumer society and not a socialistic country. People want things for themselves before anyone else. All cultures need consumerism to survive‚
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Practice Problems on Production Function and Labor Market 1- What is a production function? What are some factors that can cause a nation’s production function to shift over time? What do you have to know besides an economy’s production function to know how much output the economy can produce? A production function shows how much output can be produced with a given amount of capital and labor. The production function can shift due to supply shocks‚ which affect overall productivity. Examples
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