Project report on: Consumer Trust – Flipkart Subject: Consumer Behaviour Submitted to: Prof. Neha Gupta Submitted by: Ami Vora Roll No: 58 Class: PGDM - Communications FLIPKART is an Indian e-commerce company founded by Sachin Bansal and Binny Bansal in 2007‚ both alumni of the Indian Institute of Technology Delhi. Initially funded by the Bansals themselves with Rs.400‚000‚ Flipkart has since then raised funding from venture capital funds Accel India in 2009 and Tiger Global (US$10
Premium Customer service Customer Retailing
FILIPINO VOTERS CULTURAL Culture- Vote buying According to NefLuczon of http://www.sunstar.com.ph ‚ whether it’s in the sphere of social media and in the corners of the street‚ it is as bright as sunlight that we heard stories of massive vote buying before the barangay elections. Vote buying still exist‚ and becoming a tradition in the Philippines because the voters themselves are looking forward to it. Imagine some people would not sleep the night before the election day‚ just to wait someone
Premium Religion Brand Philippines
Practice Problems on Production Function and Labor Market 1- What is a production function? What are some factors that can cause a nation’s production function to shift over time? What do you have to know besides an economy’s production function to know how much output the economy can produce? A production function shows how much output can be produced with a given amount of capital and labor. The production function can shift due to supply shocks‚ which affect overall productivity. Examples
Free Economics
CH1 10. a) State Income - regressive b) Federal State Tax – Progressive (larger the state; larger the tax) c) Corporate & franchise tax - Progressive d) Property tax – Proportional (value of property is taxed at flat rate) e) State Sales Tax – Proportional 12. Who uses a) Property Tax – State Local b) Excise Taxes – All three (State‚ federal‚ and local) c) Sales – State and Local d) Income Tax – Federal‚ State‚ Local e) Employment – Federal‚ State‚ and
Premium Taxation in the United States Taxation Tax
project. From this project‚ it helps us to know the types of shares available in a company‚ definition of shares and the advantages and disadvantages of shares. From the information‚ this will enable a person who have interest invest in a company‚ purchase the shares that are suitable for them‚ based on the comparison between the advantages and disadvantages of each type of shares. Other than that‚ we can know the rights that attached to the shares. On the other hand‚ we will mention that under what relevant
Premium Stock market Corporate finance Stock
* Product: KURKURE * Company: PepsiCo’s food division Frito-Lay * Ad Agency: JWT INTRODUCTION Kurkure was born in India‚ grew up with India DNA‚ flaunted Indian attitude‚ and has been entertaining everyone with an endearing Indian spirit….this Block busterish brand‚ now‚ rapidly is spreading its vibrant influence to as far as West Asia. Kurkure was launched by PepsiCo’s food division Frito-Lay in 1999. Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is
Premium Brand Advertising
CONSUMERS COOPERATIVE In the Philippines‚ consumer cooperatives emerged during the early 1900s. One of the earliest consumers cooperatives were those of the UP Los Banos and Silliman University. Later on big business corporations and universities put up their consumers cooperatives. Until now most of these cooperatives have been benefited in terms of reasonable process and quality. Consumers Cooperative Defined It is voluntary association of a group of persons (at least 15 members)‚ with common
Premium Cooperative
CONSUMER IMAGERY Consumers have certain perceptions or images relevant to consumer behavior. These include: (i) Self Image. Each individual has a perceived image of himself or herself with certain traits‚ habits‚ possessions‚ relationships and behavior. They are unique and basses on ones background and past experiences. Consumers buy products they perceive to be congruent with their self-image. Self image can be ideal (how they would like to be perceive themselves) actual (how they would like to
Premium Marketing Risk Perception
will make them feel better. This "passion" becomes a powerful force that makes people make some unwise decisions in their life. The money consumers spend on these goods could be going to the ever-surmounting needs for health care‚ poverty help‚ or other things that would help the society as a whole. This is why America is the prime example of a capitalistic consumer society and not a socialistic country. People want things for themselves before anyone else. All cultures need consumerism to survive‚
Premium Consumption Consumerism Feeling
Income and Expenditure Approach Ways of Measuring GNP Gross National Product (GNP) is the sum of all the final market values of goods and servicesin a given economy at a given period of time. This is the quantitative summary of all transactions of goods and services transacted within the economy in a year. It measures only legal and registered transaction. Non produced transactions are not included such as second hand sale‚ transfer of payments and buy and sell. Gross domestic product (GDP) is
Premium Gross domestic product Economics Tax