Case Study: Dr. Ing. h.c. F. Porsche AG (A): True to Brand? Questions: Relying on one or two sports car models and nearly going bankrupt and losing its independence in 1993. Porsche had to diversify product lines‚ and examines the branding implications of the internationalization of production. 1. The company CEO wants to integrate a new member into the Porsche product line-a sport utility vehicle (SUV)‚ a model segment the company has never focused on. The brand extension will hinder the
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This essay will assess to what degree the invention of the printing press has contributed to the spread of the ideas and ultimately the success of the Reformation in England and Scotland during the Tudor period. The impact of print has been studied by several historians and conclude that the Reformation was ‘virtually unimaginable without the invention of the printing press’. The movable type printing press invented circa 1450 by Johann Gutenberg in Mainz. In 1517 Martin Luther’s nailed his Ninety-Five
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challenges under the issue of the IPR and have paced it under the IPR‚ the Canadian have an same perspective of harmonizing and balancing the two aspects of laws‚ to which perspective of Canadian becomes an integral part of discussion. Various interesting cases that have been dealt by the Canadian Judiciary and statutes having bearing on IP and competition law will be discussed An overview of the Competition Act 1986 The primary objective of competition law and policy is to foster competition‚ consumer
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The Future of Offset Printing The first printing press dates back almost 600 years. Printing has come a long way since its inception. Although digital color printing has its advantages‚ there is still a place for offset color printing. Most small businesses can greatly benefit by incorporating color printing into their marketing plan. Despite what you may have read‚ there are still people who leave the Internet thus wandering outside. Color printing in the form of posters can be a great marketing
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Situation of 3D printing I am Simon and lets talk about the situation of 3D printing. I divided my speech into two parts. The first one is current thoughts and the work of the high-end engineer and how do the engineer think about the future development. And the second part is about the difficulty in making this technology popular. As my teammates said‚ the current 3D printing technology is using the principle that we divided an object into layers and print the layers one by one‚ and one over
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A History of Typesetting and Graphic Communication 1 Communication processes may include verbal communication‚ written communication and body or paralanguage communication. Verbal communication is most widely used followed by written communication. Written communication requires careful planning‚ and the choices of words used are very important for communication. The nonverbal elements of communication used to modify meaning and convey emotion is known as paralanguage. This type of communication
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the man who invented the printing press. The printing press is one of those inventions that most people take for granted and do not realize their importance. Without the press we would still be handwriting every single copy of any book every written and so the question is what were the main consequences of the printing press? That is‚ what happened as a result of the invention of the printing press? The answer is that it marked the transition from script to printing and it allowed the mass production
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Case One: The Bribery Scandal at Siemens AG Organization and Industry Overview: The case‚ “The Bribery Scandal at Siemens AG‚” underscores how employee involvement with unethical behavior can cause irrevocable damage to a company’s reputation and ultimately their profitability and success. Werner von Siemens and Johann Georg Halske founded Siemens AG in 1847 in Munich‚ Germany as a manufacturer of telegraphic systems. Over the next 150+ years‚ the company grew rapidly expanding operations in
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first--used to print religious texts § spread the Bible--ppl had more direct connection with god § Gutenberg printed bible--each bible cost 3 yrs pay for the avg clerk § scientists could share ideas § language standardized - dialect & spelling of printings became standard § most dialects died down § middle class emerged: ppl in lower class could afford books; gained status thru education § new ideas spread more quickly § prevented corruption of
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Mueller FROM: Lin Chen DATE: April 1998 SUBJECT: NES AG – Gifting in China NES AG’s problem is that needs approval to become a holding company in China. However‚ its code of ethics conflicts with the local custom of gifting to as a way of achieving certain outcomes. The problem in the short term is that the company needs to obtain the approval within a month. In the long term‚ not getting the approval would hurt shareholders or‚ if NES AG gives gifts to officials‚ it will violate NES’s ethical
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