COMPETITOR ANALYSIS 5.2.1. COLGATE-PALMOLIVE 5.2.2. PROCTOR & GAMBLE 5.3. HLL 5.4. GODREJ 5.5. FA 5.6. OTHER BRANDS 6. GILLETTE SHAVING CREAM DIVISION 6 7 8 8 9 9 9 10 11 11 11 12 14 14 14 14 15 17 18 18 19 20 IIM Indore 6.1. PRODUCT 6.1.1. GILLETTE PRODUCTS IN THE SHAVING CREAM/GEL/FOAM DEPARTMENT 6.1.2. GILLETTE’S RANGE OF SHAVING GELS AND FOAMS 6.2. GILLETTE SHAVING GEL - AN INSIGHT 6.3. PRICE 6.4. PLACE 6.5. PROMOTION 7. MARKET RESEARCH 7.1. RESEARCH PURPOSE 7.1.1. PROBLEM OR OPPORTUNITY
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then accordingly set the pricing and placement of its product in order to match the new market trends. Situation Analysis: Paramount Health & Beauty Company (Paramount) has come up with their latest and so far the most innovative and effective shaving razor‚ the Clean Edge. The test results declared‚ guarantee great satisfaction for consumers. The senior executives have already decided that Clean Edge would be priced in the super-premium
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own success? Has product innovation in wet-shaving market come to an end? Explain? King C. Gillette has founded Gillette in 1901. It was one of the first great multinational organizations and a marvel of marketing effectiveness. Gillette has set a goal for his company: To offer consumers high-quality shaving products that would satisfy basic grooming needs at a fair price. Throughout its history Gillette has always strived to be on cutting edge of shaving technology in a market that thrives on innovation
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groomed actors‚ they will follow suit and emulate the actor’s appearance. Western grooming habits are becoming more noticed in Middle Eastern and Asian society‚ the clean cut look is becoming a desirable look. The only way to obtain this look is by shaving. This will obviously generate demand for blades. The race of a person plays a huge role in the demand for blades. It’s a fact that people of the Asian race do not grow facial hair as quickly as people of Middle Eastern descent. If you don’t have
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Executive Summary Gillette is a world known multinational company in shaving products market and holds more than 70% market share (Hartline 2007) in this segment. Since its very inception in 1901‚ Gillette has always been envied for delivering the finest shaving care products both for men and women. Besides‚ it has also diversified its product lines extending it to toothbrushes‚ toiletries‚ stationeries‚ cosmetics and other household appliances. Originated in Boston‚ Gillette has been dominating
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and most importantly‚ chemical depilatories get under your skin. They remove hair from just below the surface‚ so you won’t feel stubble as soon. Hair removal creams usually get rid of hair for a week‚ which is less time than waxing but more than shaving. Studies have also shown that using creams can slow hair growth in affected areas. So far‚ hair removal creams may sound like a pretty good option‚ but you should always consider the potential side affects. Find out the downsides to chemical depilatorie
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Brand. If Gillett is one Brand‚ then the positioning should be the same as for the other series of men’s grooming products. However if it breaks it into categories‚ then there is a shaving line‚ and then a deodorant line‚ and it can get into an aftershave line as well‚ unless it wishes to keep it aligned with the shaving category. In this scenario there can be 3 distinct positioning that Gillette can take up in the consumers’ minds. 2. Is Gillette making the best use of the brand equity that has
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Edge’. This company is a market leader in the non disposable razor market. Currently it is offering Paramount pro and Paramount Avail. The product based categorisation in hair removal market is non disposable razor‚ disposable razor‚ cartridges‚ shaving cream and depilatories. The non disposable razor and refill cartridge market is divided into three segments based on price and quality – Moderate‚ Value and Super premium. Based on product benefits there are three groups of people- maintenance shavers
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for the ‘‘latest and greatest’’ in shaving technology. Gillette must decide how to put the razor wars behind them and maintain or increase its share of the global razor market. Themes: Product leadership‚ product innovation‚ pricing strategy‚ integrated marketing communication‚ segmentation‚ sports marketing‚ global marketing‚ SWOT analysis‚ strategic focus S ince its inception in 1901‚ Gillette has always prided itself on providing the best shaving care products for men and women. In
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which is the theme of the story. Give examples of each of the following literary terms in the story (use quotes): Simile: “The skin would give way like silk‚ like rubber‚ like the strop” Metaphor: He slit his throat while he was shaving him a coward Personification: “ a sea of blood” Symbol: the razor Foreshadowing (give both elements): "They told me that you’d kill me. I came to find out. But killing isn’t easy. You
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