"Shelf life of innocent smoothies brand" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Better Essays

    Innocent Smoothies

    • 1256 Words
    • 6 Pages

    Innocent drink case study analysis: Innocent drinks are a unique business selling 100% natural fruit smoothies. (Innocent drinks) There are many factors that contribute to the company’s successful development so far. Firstly‚ and most importantly‚ their unique selling point which is using just fresh fruit in their drinks. This is a major strength to the company as they fit in today’s trend of a healthy eating lifestyle. "They contain even more antioxidants than the average five a day" (Adams 2007)

    Premium Marketing

    • 1256 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Innocent Smoothies

    • 1586 Words
    • 5 Pages

    creating a distinctive look for a product or company to create desire and trust from the customers for the product or company. A way a company can use branding is by having a unique logo or motto because it’s a way for the public to recognise the brand. The name of the company is another method of branding‚ because if your company has a name that stands out from others it will catch people’s attention‚ and people will be familiar with what you’re talking about and who they are purchasing from. There

    Premium Marketing Brand Marketing mix

    • 1586 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Innocent Smoothies

    • 1050 Words
    • 5 Pages

    i. Executive Summary This report is aimed to examine and analyse the opportunities in the market for the ‘innocentbrand. The research draws attention to .... the report evaluates and concludes.... it is recommended that .... ii. Introduction Innocent Ltd. is a fresh business that has been exceptionally successful in creating wholesome and natural smoothies. The company has appeared in the Sunday Times for four consecutive years in the ‘Fast Track 100’‚ a list of the fastest growing privates

    Premium Brand Environment Strategic management

    • 1050 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Innocent Smoothies

    • 3658 Words
    • 15 Pages

    Assignment: Innocent Smoothies Contents page Introduction/Background... Page 3 External (MACRO) Environment... Page 4‚ 5‚ 6 Segmentation‚ Targeting and Positioning... Page 7‚ 8 The Marketing Mix... Page 9‚ 10 Appendices Appendix A.. Page 11‚ 12 Appendix B... Page 13‚ 14 Bibliography ... Page15‚ 16 Introduction/Background Innocent Drinks is a UK based company founded in 1999 whose primary business is producing smoothies. The three

    Premium Marketing

    • 3658 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Innocent Smoothies

    • 797 Words
    • 3 Pages

    Innocent Smoothies: Brand Recognition Brand Recognition: The extent to which the general public (or an organization’s target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name‚ but rather through visual signifiers like logos‚ slogans and colours. Named Innocent because of the pureness of the product. Innocent’s strategy to market itself as the best smoothie brand is essentially

    Premium Brand Logo Trademark

    • 797 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing Principles Innocent Smoothies: STP Segmentation‚ Targeting‚ Positioning Positioning According to Kotler and Keller (2006)‚ placing the product in a position where it is in demand‚ attractive and unique to the customer in relation to the products of its competitors is known as market positioning. Innocent has a reputable stance in the market‚ being known for its image of good will and helpfulness. From the company’s contributions to charity to the fun‚ lighthearted word choice of

    Premium Marketing Health Nutrition

    • 624 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Marketing proposal for Innocent smoothies Introduction In this assignment I will be analysing what Innocent products the public buys and what new product will sell in the current market today. I will be finding this out by looking at the research I have did in the previous task. Choosing the new product will depend on the target audience‚ economy in the world and the price. This is then followed by the cost and completion of the product. The aim is to release a new

    Premium Innocent Drinks Marketing Packaging and labeling

    • 3394 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Innocent Smoothies Marketing Contents Page Page 2 • Introduction • Chapter 1 Perceptual Map Page 3 • 1.1 Axes of Perceptual Map • 1.2 The Marketplace Page 4 • Chapter 2 The Marketing Mix • 2.1 Product Page 5 • 2.2 Price • 2.3 Promotion • 2.4 Place • Page 6 • Chapter 3 Segmentation • 3.1 Demographic Segmentation Page 7 • 3.2 Geodemographic Segmentation Page 8 • 3.3 Product Diversification • 3.3.1 Families • 3.3.2 Young Children • Conclusion

    Premium

    • 2135 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    9 NP Agenda Introduction 3 Problem statement 4 Method 4 Corporate Culture 5 Corporate Identity 5 Corporate Image and Reputation of Innocent 6 Innocents Corporate Brand 8 Analysis of Innocents stakeholders 9 Issue management 11 Scanning the environment 12 Stakeholders and issue management 14 Evaluation of the issue 15 Innocent: Selling out of core values? 16 Turn disadvantages to positive opportunities 18 Conclusion 19 Bibliography 20 Books & Articles 20 Online

    Premium

    • 7373 Words
    • 30 Pages
    Powerful Essays
  • Better Essays

    Analysis of Smoothies

    • 2414 Words
    • 10 Pages

    Assignment: EC180 Assignment Analysis of Smoothies THEO FRANKLINOS SMOOTHIES Introduction This review is based on an economic analysis of the ‘Smoothie’ product market. Smoothies are chilled beverages made of pureed fresh fruit or vegetables often mixed with ice cream‚ yoghurt or milk. There is no main recipe for a Smoothie and the different manufacturers produce differentiated products with respect to the ingredients and texture of the drink. They may also add sugar and vitamins

    Premium Supply and demand Price elasticity of demand Marketing

    • 2414 Words
    • 10 Pages
    Better Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50