Marine Policy 25 (2001) 71}81 China ’s exclusive economic zone and continental shelf: developments‚ problems‚ and prospects Zou Keyuan* East Asian Institute‚ National University of Singapore‚ 7 Arts Link‚ Singapore 117571‚ Singapore Received 1 October 2000; accepted 29 November 2000 Abstract China promulgated its Law on the Exclusive Economic Zone and the Continental Shelf in 1998 after it had rati"ed the United Nations Convention on the Law of the Sea in 1996. By so doing‚ China has formally
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& Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does
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suitable light shelf size/position is determined on 6 latitudes for 3 different office heights. 2. The correlation between light shelf size/position and latitude is created from arrangement of light shelves according to latitudes for different office heights. 3. CUN-OKAY light shelf curves are obtained by joining interior and exterior end points of suitable light shelves separately according to latitudes for 3 different office heights. 4. A new method is found to use CUN-OKAY light shelf curves for random
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Global brands Vs. Local Brands Introduction According to Ger‚ Belk and Lascu (1993)‚ advances in communications and information systems technology have shrunk distances‚ thereby linking markets through flows of information across markets. These trends enhance the management of global operations and drives up the need to deal effectively with global competition. As firms enter international markets‚ branding plays an important role in its marketing strategy. Many consumers use brands as clues to
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Analysts forecast the Global Electronic Shelf Labels market to grow at a CAGR of 18.03 percent over the period 2013-2018. One of the key factors contributing to this market growth is the reduction in labor costs. The Global Electronic Shelf Labels market has also been witnessing the increasing demand for ESL by retail stores. However‚ the increasing competition among vendors could pose a challenge to the growth of this market. Global Electronic Shelf Labels Market 2014-2018‚ has been prepared based
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S1 In my presentation I’m going to analyse the “Brand Failure”‚ giving some examples… S2 …Like: INTRODUCTION: Some rules why brands fail Brand myths CLASSIC FAILURES: New Coke VS Pepsi IDEA AND CULTURAL FAILURES: Kellogs cereal mates Kellogs in India Schweppes tonic water in Italy S3 Introduction In the past‚ branding was created to protect products from failure‚ and products were responsible for the fate of a company: when the sales decreased‚ the product failed. Now the
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place their brands and products in movies or in TV series to subtly get consumers to notice their brands‚ this is called brand placement. Two products which I have noticed in movies are Apple iMacs in the Twilight movie Breaking Dawn Part 1 (2011) and Manolo Blahnik shoes in the Sex and the City Movie (2008). These were both big blockbuster hits which many people viewed and obsessed over. They both star very famous celebrities who play desirable characters. In the movies both the brands are clearly
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premium-prices. - Distributors offer same services than an internal sales force could and are responsible for the sales in the diverse geographical locations of pet retailer markets. Weaknesses - Spectrum through Rayovac have been able to secure space shelf space in a small number of retailers while competitors gain market share through greater control over distribution channels‚ retailers‚ and prices. - The United/Nu-Gro professional division has its own dedicated sales force that creates a lack
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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to war for feuds that they believe matter to them and to gain something from this whether that be land‚ power or anything else. But should innocent lives be lost when achieving this goal? I believe that the lives of those that are not involved with war should not be compromised and there is no justifiable reason to do so. Some can argue that killing of innocents in war time is morally permissible for the greater good in a Utilitarian stand point because killing them is meant to be for a greater good
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