INNOCENT ASSIGNMENT Question 1 Political: * Trading Standards ensure “consumer safety and that fair trading and quality standards are maintained” (Brassington & Pettitt‚ 2006‚ p. 83). * Legislations enforced by Office of Fair Trading (OFT). * Pressure groups e.g. Advertising Standards Agency (ASA). Pepsi complained to ASA about Innocent. * Rulings – Department of Health ruled that smoothies can count as two of the RDA of fruit and vegetables. Economic: * UK economy
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The benefit of Green smoothies Green smoothies have many health benefits‚ and can include spinach‚ lettuce‚ kale‚ and collard greens really‚ any leafy green veggie your palate can handle‚ and enjoy. Bananas‚ apples‚ pears‚ and mango are great companions in these beverages. Green smoothies can help you have a healthy basic diet and life. “Drinking a green smoothie is the best thing you can do to lose weight. I weighed 147 pounds when I added smoothies to my diet. I lost 40 pounds in just a few months
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EXPERIMENT 1: THE EFFECTS OF PACKAGING MATEIAL ON SHELF LIFE OF CRACKERS Introduction The type of food‚ chemical composition‚ size‚ storage conditions‚ expected shelf life‚ moisture content‚ aroma and appearance are just a few of the characteristics that must be taken into consideration when selecting the right material for a food product. A continuing trend in food packaging is the design of packages to extend the shelf life of foods while maintaining fresh-like quality. This places a high demand
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CASE STUDIES Innocent case study Strategies for building brand loyalty Reference Code: CSCM0132 Publication Date: August 2007 DATAMONITOR VIEW CATALYST Innocent is the leading smoothie maker in the UK‚ selling around a million fruit smoothies a week. The company has grown fast due to its successful marketing and brand positioning‚ which focuses on conveying product quality and personal connections to drive consumer loyalty to the brand. SUMMARY • Consumers have responded warmly
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innocent segmentation 1 Segmentat the market for innocent’s smoothie products using relevant segmentation criteria. In order to describe the segmentation of the consumer market of innocent’s smoothie products i’m going to use three relevant segmentation criteria such as: behavioural‚ psychographic and profile. Talking about the behaviour of customers we can segmentate the market of innocent in this way: The smoothies are addressed to customers that want healthy food‚ and live in a healthy
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Business plan Business name and address: Boost Smoothies Bar 56 Sulivan Road Market‚ Fulham‚ London Proprietor’s name and address: MR. Wilson 34 oval street‚ Fulham‚ London Business form (Sole trader/partnership/limited company) Sole proprietorship Contents Business activity: 1 Aims and Mission Statement 2 Objectives: 2 Market size and growth: 3 Market trends of UK soft drink and smoothies industry 3 Competitor’s analysis 4 Our business strategy for competitive advantage 4 The external factors 5
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gives me much delight to be able to tell you than in two short weeks of having two or three green smoothies each day‚ I have been able to reduce the analgesic almost completely and the excruciating pain after walking has disappeared! I cannot thank you enough‚ and have already begun to spread this good news. Yvonne‚ Australia I have to say your challenge was an answer to my prayers! Green smoothies are an unbelievable way to get the fibre my body needs naturally and easily. Even my kids are drinking
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The murder of an innocent life Over forty million babies have been legally aborted since 1972. Almost fifty years ago a case dealing with women rights was taken to the Supreme Court fighting for the ability to have an abortion as a solution to ending a pregnancy. This case is supported by people across the world who feel that it is the mothers right whether or not it is time to have a baby. Many women feel a tremendous stab in their egos when thinking about losing the right to abortion: “No woman
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innocent smoothies: Europe’s favourite smoothie brand considers expanding into the Russian soft drinks market. Richard‚ Jon and Adam‚ the three co- founders of innocent were sitting in the board room at innocent’s headquarters Fruit Towers discussing the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola Company . With the goal of becoming the biggest small drinks company in the world‚ they are currently operating in 15 European
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Entfin II: Case Analysis – Innocent Drinks (9-805-031) Case Analysis: Innocent Drinks Entfin II: Case Analysis – Innocent Drinks (9-805-031) TABLE OF CONTENTS Table of contents ............................................................................................................. II 1 2 3 4 Background information about Innocent Drinks .....................................................1 Background information about the beverage industry ................................
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