CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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INTRODUCTION Pakola is one of the most popular brands in Pakistan. The brand was created on 14th August‚ 1950. As per our slogan‚ “DIL BOLA …. Pakola”‚ we believe that Pakola is the heart beat of the nation and with its amazing taste holds the potential to ride the taste buds of the consumers at home and abroad. Although the green drink “Pakola Ice Cream Soda” is aynonyms with the name Pakola‚ but that’s not all‚ Pakola gives sensation by bottling other fruity flavors namely Pakola Orange‚ Pakola
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original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other‚ they have renown
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managed a large number of staff during my past 22 years of empirical experiences and hands-on knowledge in luxury retailing‚ merchandising‚ buying and designing .With these skill-set‚ I am well qualified to increase the revenue and improve the brand image through thorough organizing and planning in all parts of retailing from designs through point of sale . As we say in New York "if you can make money for me‚ you are hired". Also please Google my name for images and videos. WORK EXPERIENCE
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Earth’s Biggest BookStore Ambien : Works like a dream. American Airlines : Something special in the air. American Dairy Association : Behold the power of cheese. American Egg Board : The incredible‚ edible egg. American Express : My life. My card. American Express : Don’t leave home without it. American Express : Do more. Anacin : For fast‚ fast‚ fast relief. ANDHRA BANK : "Much more to do‚ with YOU in focus." APC : Legendary reliability. Apple Computer : Think
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12 Angry Men: Boy Is Innocent Gentlemen of the jury‚ I would like to point out to you three pieces of evidence that prove this young boy is innocent. I would like to revewthe purchase of the knife‚ the old man hearing a yell‚ and the movie theater. The future of this young boy is in your hands now‚ make the right decision. Find him innocent. First off‚ the knife that was purchased the night of the murder. After fighting with his dad‚ he wanted to get away from his house. He lives in the
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1. Brand inventory History The first Starbucks opened in Seattle on March 30‚ 1971 by three partners: Jerry Baldwin (English teacher)‚ Zev Siegl (history teacher)‚ and Gordon Bowker (writer). The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The name‚ inspired by Moby Dick‚ evoked the romance of the high seas and the seafaring tradition of the early coffee traders. From 1971–1975‚ the first Starbucks was at 2000 Western
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International Management & Negotiations Yum! Brands in China – A Success Story Table of Contents 1 Yum! Brands 1 2 Expansion in China 1 3 Yum! Brands vs McDonalds in China 2 4 Main Brands 3 4.1 KFC 3 4.2 Pizza Hut 4 4.3 Taco Bell 6 4.4 Local Brands 7 5 Success Factors 10 5.1 Management 10 5.2 Globalization vs Localisation 10 5.3 Life Style and Leisure Restaurants 11 5.4 Employment 11 5.5 Partnerships 11 5.6 Distribution Network 12 5.7 Expansion
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investors with a profits warning. Just four months later its prospects dimmed further when its arch-rival‚ Procter & Gamble (P&G)‚ agreed to buy Gillette for $57 billion. The deal greatly bolstered the American company’s formidable arsenal of global brands. Unilever needed to change urgently. That would involve removing unnecessary complexity and bureaucracy‚ much of it accumulated over decades of operating in almost every country in the world. But change had to begin at the top. Listed on both the
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Presumed Innocent until proven Guilty More than 20 years ago‚ Troy Davis‚ an African-American man from Georgia‚ was convicted of shooting and killing a police officer and was sentenced to death. Several years later‚ seven out of nine eyewitnesses completely revoked their stories. There was a clear lack of evidence that had proven him of his innocence‚ and therefore he was linked to the crime out of pure assumption. His legal team argued that he was just in the “wrong place at the wrong time” but
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