FIGURE 1.0 SPACE MATRIX In the SPACE analysis‚ Unilever ought to continue to occupy the Aggressive position because of the strong Financial Strength (FS) and Industry Strength (IS). The financial position is strong and sales have increased although the slim fast product has not been performing well as it still is profitable and can support this position. This is a good position to maintain for them to continue as market leaders in food and home-care industry. INTERNAL ANALYSIS MARKET AUDIT
Premium Unilever Kraft Foods Marketing
The Shell Directional Policy Matrix is another refinement upon the Boston Matrix. Along the horizontal axis are prospects for sector profitability‚ and along the vertical axis is a company’s competitive capability. As with the GE Business Screen the location of a Strategic Business Unit (SBU) in any cell of the matrix implies different strategic decisions. However decisions often span options and in practice the zones are an irregular shape and do not tend to be accommodated by box shapes. Instead
Premium Strategic management Strategic business unit Marketing
SPACE MATRIX | Financial Strength | Ratings | Return on investments is high‚ increasing to 5.86%. | 2.0 | Liquidity Ratio (Cash) increased to 0.98 | 3.0 | Inventory Turnover is high‚ increasing to 13.2. | 1.0 | Working Capital improved to $23.55. | 3.0 | Target EPS for 2011 of 1.89 was achieved. | 2.0 | Ford reported a 6.8 percent sales increase in December 2010 | 4.0 | | 15.0 | Industry Strength | The growth potential is very high most especially for the existence of small
Premium Investment General Motors Automotive industry
Name/Define | Technique | Explain/Effect | Concept | Appreciate – link to life Whole idea | Stanza one – eternal process/naturalLiterally describing shells. Metaphorically describing different people and how they liveSome people live in scattered places‚ moving a lot and some people stay in one place like to be with others | Metaphor ‘shells collect in undulating tides’AlliterationPiled up in midden mounds | Describing the variety of life styles people have … some people live in cities on top of
Premium Time Nature Metaphor
FUNDAMENTALS OF STRATEGIC MANAGEMENT (SMB 3024/BGB 3013) SCENARIO SIMULATION 1 (KRISPY KREME DOUGHNUTS) Group Members: Nurdiana bt. Nordin KJC1110036 Nur Afniza bt. Mohd Yunos KJC1080054 Syazana bt. Rahim KJC1080145 Written for: Assoc. Prof. Omar Musa Due date: 10 April 2013 SWOT STRATEGIES ------------------------------------------------- Strengths Weaknesses 1. Revenues from franchises up to
Premium Dunkin' Donuts Krispy Kreme Doughnut
SOCIAL RESPONSIBILITY SHELL IN NIGERIA The entry of Shell D’Arcy Exploration Company into the search for oil across the entire Nigerian colony in 1937 marked a watershed in the history of oil and gas resources in the Niger Delta region. The Anglo-Saxon Petroleum‚ according to Steyn (2009)1‚ was renamed by that of the Shell Overseas Exploration Company in the official license in 1937. The exploration eventually resulted in a large commercial oil discovery. Shell Nigeria is the common name
Premium Petroleum
NA0198 Shell E&P Ireland Limited (SEPIL) and the Corrib Gas Controversy James J. Kennelly‚ Skidmore College Trevor Mengel‚ Skidmore College This is one of the biggest stories in the country. . . . Either corporate rule will continue to dictate in this country‚ or the will of the people. Maura Harrington of the Shell to Sea Campaign‚ June 2‚ 20091 . . . Has my vision of Shell being an accepted and welcome part of the community become a reality? Not fully. But I believe we are on the right
Premium Royal Dutch Shell Pipeline transport Natural gas
INTRODUCTION Coca-Cola‚ the product that has given the world its best known taste was born in Atlanta‚ Georgia on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. They have a strong management and marketing team‚ and they produce products that people want and in some cases need. Examples of well-known brands they own include Coke‚ Sprite‚ Fanta‚ Vitamin Water
Premium Coca-Cola Soft drink
Current Situation: In the last fifteen years‚ Shell International has undergone many changes in their organizational structure. Three major events‚ the Brent Spar incident‚ human rights problems in Nigeria‚ and shareholder activism moved Shell to do a thorough examination of their company. After many attacks by activists‚ Shell first‚ changed from a complicated matrix form of organization to five worldwide business units. These units were exploration‚ production‚ oil products‚ chemicals‚ gas
Premium Royal Dutch Shell Corporate social responsibility Business ethics
The Satyam Computer Services scandal was a corporate scandal that occurred in India in 2009 where chairman Ramalinga Raju confessed that the company’s accounts had been falsified. The Global corporate community was shocked and scandalised when the chairman of Satyam‚ Ramalinga Raju resigned on 7 January 2009 and confessed that he had manipulated the accounts by US$1.47-Billion. Contents [hide] 1 Role of Auditors 2 Aftermath 3 New CEO and special advisors 4 Acquisition by Mahindra Group
Premium Mahindra Group 2009 Mahindra Satyam