1. Conduct an IMC context analysis for one of the following; McDonald’s‚ Pizza Hut‚ or KFC. This case study will analyze customers‚ competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families‚ because children want to visit McDonald’s
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Strengths Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas‚ USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks‚ wings‚ garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands‚ Inc. The Pizza Hut owns and runs about
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Pizza Hut Case Study: Repositioning Fast Food as Healthy Description: This report on Pizza Hut forms part of a series of case studies‚ which explores business practices across a variety of disciplines and business sectors. It looks at how the company is looking to move its UK business away from the traditional fast food image and create a healthier experience for its customers. Key reasons to purchase this title - Gain insight into the methods used by important industry players to give them
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Brands (18997–present) Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad‚ pasta‚ buffalo wings‚ breadsticks‚ and garlic bread. Corporately known as Pizza Hut‚ Inc‚ it is a subsidiary of Yum! Brands‚ Inc. Pizza Hut‚ the first International Chain Restaurant in Bangladesh‚ opened its flagship restaurant in 2003 at Gulshan in Dhaka. From the day of its launching Pizza Hut remains the acknowledged leader
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food companies and their operating procedures will easily demonstrate the concept behind a operations material management system (OMM). The three companies in which will be examined are a local Papa Murphy’s Take and Bake Pizza‚ McDonalds‚ and Pizza Hut. Papa Murphy’s Take and Bake Pizza takes pride in a clean and sociable environment for their and employees and especially customers. Each and every customer is greeted and helped in a fast timely manner. Most employees are part-time‚ with the exception
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performance. SUMMARY When pizza hut inc. opened its electronic storefront on the internet world wide web last august the project may have like information system fidding around while romano cheese burns . Which corporate profits down 15 percent of the year pizza huts pilot initially limited to resident of santa cruz california generated fewer than 10 orders per week that barely covered court of the pc server says Dan Cooke ‚ vise president of MIS at pizza hut a subsidiary of pepsi co. inc. in purchase
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them (healthy) and for their favorite athletes (sporty). Competitor’s Customers. KFC’s customers buy KFC’s meals in KFC restaurants during lunch & dinner times‚ because they want to eat tasty meals and save some money. Pizza Hut customers buy Pizza Hut meals in Pizza Hut restaurants during lunch and dinner times‚ because they want to eat high quality food. Carl’s Jr. customers buy Carl’s Jr. meals in Carl’s Jr. restaurants during lunch & dinner times‚ because Carl’s Jr. is edgy like them. Subway
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activities in Sri Lanka. Everything from menus to promotions is directed from the US Head Office. Parameters they look at before entering a market include : The fast food culture itself was looked into. That is Mc Donald’s saw that KFC and Pizza Hut were already established in Sri Lanka Way they chose a franchisee are: Mc Donald’s requested for applications and financial stability was looked into. One of the key aspects they looked into was the softer side of the management – the way they handled
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MEMORANDUM PIZZA HUT RESTAURANT Date: 13 June 2012 To: Mr Patrick Song‚ Chief Executive Officer From: Mr Gilliette Lim‚ Director of Customer Service Operations Subject: RECOMMENDATION REPORT OF ENHANCING CUSTOMER SERVICE At your request‚ I am submitting this report detailing my recommendations to improve the quality of services in Pizza Hut Inc. My recommendations are based on my own experience‚ observations and feedbacks that are given by our customers. Background Pizza Hut is a well-known
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1. Go strategy * The example that I have selected for the Go strategy is that of Wipro Technologies. Instead of focusing and diminishing competition‚ Wipro launched into a new vertical. Thus‚ it expanded its horizons and followed the goal strategy. * WIPRO is one of the largest IT services companies in India. Established in 1980 as subsidiary of WIPRO limited listed on New York Stock Exchange. WIPRO was initially set up in 1945 with main product of producing sunflower Vanaspati Oil
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