Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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To some‚ eating solely off the McDonald’s menu for thirty days to see what the effects may be is looked down at as an attack on unhealthy and fast food corporations‚ but to many‚ Super Size Me is an incredible documentary that helps shine a light on the horrendous effects that fast food has on our society. Morgan Spurlock’s rules are simple: only food off of McDonald’s menu may be eaten‚ he must consume three meals a day‚ if asked to super size he must‚ and everything on the menu must be eaten at
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Case : THE PIZZA WARS BY GROUP 1 | BSB‚ Inc.‚ The Pizza Wars Come to Campus | | | | | | Table of Contents Introduction 3 Background 3 Identifying the Problem 4 Question 1: Does BSB‚ Inc.‚ enjoy any competitive advantages or core competencies? 5 Question 2: Initially‚ how did Renee Kershaw choose to use her pizza operation to compete with off-campus eateries? What were her competitive priorities? 8 Question 3 : What impact will the new food court have on Kershaw’s pizza operations
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present in around 274 locations. • Pizza hut is also catching up and it has planned to establish 147 outlets at the end of 2009. • Subways have established around 145 outlets. • Nirula’s is established in Delhi and Northern India. However‚ it claims to cater 50‚000 guests every day. It has future expansion plans for more than 50 outlets every year‚ for next three years. Major players in fast food • McDonalds 132 outlets • KFC 72 outlets • Pizza hut 147 outlets • Dominos Pizza 274 outlets
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bearded‚ down-home visage adorns chicken restaurants from Kentucky to Karachi‚ is headed for a new frontier: the mountains of Tibet. There’s more: The Mexican-style fast food of the Taco Bell chain will expand across China in the near future. Pizza Hut will step up its home deliveries. And KFC’s already imposing presence in the world’s most populous country will continue "rapid expansion" as it devises new ways to localize. The chiefs of Louisville-based Yum! Restaurants’ China operation offered
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Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
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day is spent at work. I normally have to include both lunch and dinner because I work twelve hours or more a day. I work at Pizza Hut‚ so getting something to eat is easy. Unfortunately‚ there isn’t a lot of information on the origins of the food. I know the wheat used in the pizza crust is from the Midwest and I believe the cheese is from California (Pizza Hut‚ 2012). My beverages are an assortment of Pepsi products that are bottled at different plants around the United States. I guess
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of buyers is high‚ substitutes are readily available‚ etc. Now‚ to explain their current strategy. Papa Johns‚ through their efforts‚ have allowed them to rise to having 6% of the market they exist in‚ but generally still pale in comparison to Pizza Hut and Dominos. However‚ their strategy that they’ve picked for themselves seems to be working for their environment. Their strategy being that they promote themselves as a ’premium’ pizza‚ with superior quality and an attention to customer’s details.
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Case study: Fast-Food War in Singapore Mc Donald’s Corporation is the giant fast food restaurant chain in the world. It serves around 68 million customers every day in 119 countries. The first restaurant in Singapore was opened in 1979. Nowadays‚ 121 McDonald’s restaurants operate across the island‚ serving 1.2 million customers weekly (McDonald’s‚ 2013). Primary products which mean selling world wild include cheeseburgers‚ hamburgers‚ chicken‚ hash brown‚ coke and milkshake. To keep menu diversity
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PASS ACTIVITIES Facilitator: James Fan Unit of Study: BUSS1001 Year: 2014 Semester: 1 Week: 3 References for material: UOS Outline‚ lecture slides‚ Understanding Business (2014 textbook)‚ Fitzsimmons‚ C. 2014‚ ‘Domino’s to let customers order pizza by talking to their car’‚ BRW‚ 8 January‚ viewed 10 March 2014‚ < http://www.brw.com.au/p/tech-gadgets/domino_car_let_customers_order_pizza > Agenda (1) Intro - 5m‚ (2) Key Concepts – 15m‚ (3) Case Study – 20m‚ (4) Group Presentations
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