| | | | | | AN ANALYSIS OF KFCs MARKETING MIX MEMORANDUM OF TRANSMITTAL DATE: September 6‚ 2011 SUBJECT: AN ANALYSIS OF MARKETING MIX OF KFC Here is the report you requested on the marketing mix of KFC with special emphasis on the youth. The study included both primary and secondary research. The primary study focused on the students of GIM. From our analysis we conclude that no particular competitive strategy is guaranteed to achieve success at all times
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Agreement”? B) What do you understand by “Service level Management” and how important it is for retail organizations to manage service levels? 6. Discuss the importance of training and preparations for the service execution in an outlet like the Pizza Hut or Pizza Corner. Feb 2011 Bachelor of Business Administration Retail Operations – BBARO Semester 6 CA0032 – Retail Services Management (4 credits) (Book ID: B1143) ASSIGNMENT- Set 2 Marks 60 Note: Each Question carries 10 marks 1. What
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satisfy our demand‚ but it also bring back the undesirable effects. The very first innovation should be fast-food restaurant. There are a lot of famous fast-food brand that you can catch on every street such as KFC‚ Lotteria‚ Burger King or Pizza Hut and so on. Just a couple of minutes walking from your building or school to have a dinner or a lunch. It’s cheaper than a classical restaurant. The visible bad effect is directly impact on our health because of the excess of lipid that can easily make
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the slogan “better ingredients‚ better pizza.” Today Papa John’s is ranked the third largest retailer of quick service pizza in the world due to great customer service and an offering of quality ingredients. The company typically competes with Pizza Hut‚ Dominoes‚ and Little Caesar’s within the pizza market. Papa John’s chose abandoned the traditional pizzeria menu that includes pastas and salads and instead focused on a few items and the quality thereof. The company’s menu consists
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pizza is a consumer product that is bought to satisfy individual’s personal wants. It is a shopping product that requires comparison shopping because it is usually more expensive and found in fewer stores. It is not as popular as pizza box and pizza hut‚ but it is an relatively new product in the market and offers an alternative for customers with different wants. Cheese pizza is now at the growth stage. It is experiencing increasing rate of sales‚ entrance of competitors‚ market consolidation
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China’s fast-food industry‚ largely dominated by Yum! Brands‚ the barriers to entry are high due to several key factors. First‚ a company trying to break into the Yum! Brands market must compete with their restaurants‚ Kentucky Fried Chicken‚ Pizza Hut‚ Taco Bell‚ which have a combined total of over 3600 stores in their market. Economies of scale come into play because most fast-food companies have the capital and production abilities to produce their product and additional products for much cheaper
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the second line customers are being focused. Employers: In the second paragraph pizza hut’s concern about their employees is being shown. Public Image: In the first and last paragraph they are trying to build the public image. Product: pizza hut is also making clear about the product (pizza) they are providing in the first line. While their
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Kentucky Fried Chicken is one of the most world-renowned fast food restaurants in the world‚ and remains the world’s most popular chicken restaurant chain. Today there are more than 13‚000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville‚ Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ’ Colonel Harland Sanders‚ the founder of the KFC Corporation‚ was born. 1932 ’ Colonel Sanders developed his special blend
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Fee revenues for cash flow. Interactive relationship marketing Strong trademarks recipes Ranks highest among all chicken restaurant chains for its convenience and menu variety. Largest multibranded restaurant in the world 100 KFC and Pizza Hut combos 600 KFC and Taco Bell combos Weaknesses Recent drop in sales for KFC Failed to rank in top 20 in growth in 2000. Same Store sales declined Lack of point of scale scanning system Admitted inability to provide quality service Lack
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KFC has a refocused international strategies to grow its company and franchise restaurant based on over the world. Competitive MKT strategy: developed 3 types of chicken :Original recipe (pressure cooked) Extra crispy (fried) tender roast (roasted). If there were just a few things that China has wholly embraced from the West‚ it would be their love for Kentucky Fried Chicken‚ or KFC as it is more commonly known. In 1987‚ the fast-food operator opened its first outlet near Tiananmen Square in Beijing
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