MAKETING STRATEGY OF MAGGI FOR THE PARTIAL FULFILLMENT OF BBA (2011-2014) OF INVERTIS UNIVERSITY SUBMITTED TO: SUBMITTED BY: MS. DARSHNEEL GROVER HARMOL KAYR THIND BBA 6 SEMESTER CERTIFICATE This is to certify that Ms. Harmol Kaur of BBA 6th semester in our
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Introduction In early 2000‚ Pawan Bhatia (Bhatia)‚ the CEO of Domino’s Pizza India (Domino’s) was a man in a hurry. Ever since Bhatia took over as the CEO of Domino’s in November 1999‚ he had been frantically reworking the pizza chain’s India strategy. Bhatia was planning to open 150 new outlets by the end of 2002 covering 23 cities‚1 including Bhubaneshwar (Orissa) and Jamshedpur (Bihar). In late 1999‚ Indocean Chase‚ the private equity fund bought a 25% stake in Domino’s operations in India from
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value sensitive and not price sensitive. The high price of their products were attributed to the high quality of material used. Domino’s even sourced some of their ingredients from outside India. However‚ because of increasing competition from Pizza Hut‚ Domino’s introduced price cuts and discounts to attract the customers. In 1998‚Dominos introduced the Pizza Mania scheme where it offered a large pizza for Rs.129/-. 3. Promotion * Advertising: Celebrities like Paresh Rawal‚ Anupam Kher‚ Arshad
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Shady Bahsoun Amst 276 December 8‚2009 Research Paper #2 “Tell me what you eat‚ and I’ll tell you who you are” “Tell me what you eat‚ and I’ll tell you who you are” once said French lawyer and gastronome Jean Anthelme Brillat-Savarin. With the growth of food import/export around the world and the opportunities of expansion in foreign coutries: Could Brillat-Savarin’s statement still be possible today or has it completely lost ground? Food is one of the fields in which globalization has
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Passionate Shepherd to His Love" (Marlowe)‚ "The Nymph’s Reply to the Shepherd" (Raleigh)‚ and "Song" (Lewis ) all focus on the same basic plot and characters but vary considerably in point of view and theme. This difference comes primarily through the difference in the poems’ speakers. A poor shepherd is the voice of both "The Passionate Shepherd to His Love‚" and "Song." However‚ the shepherds of the two poems feature almost opposite attitudes. The shepherd in "The Passionate Shepherd to His Love
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between. There are pies with different cheeses and tomato sauce‚ or even pies with a completely different base altogether. Growing up in the suburbs of Washington‚ DC there weren’t so many great options for pizza. Ordering in from Domino’s and Pizza Hut was a weekly occurrence. But when I arrived in New York in 2002‚ I was thrust into an entirely new pizza universe. Living at an NYU dorm by Washington Square Park‚ I developed a quick allegiance with my local pizzerias. I could barely walk a block
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largest fast-food operator in the world in terms of number of locations‚ with more than 34‚000 outlets in more than 100 countries. Yum Brands restaurants include the number 1 chicken fryer‚ KFC (with more than 13‚500 units)‚ and top pizza joint Pizza Hut (about 12‚500)‚ and quick-service Mexican leader Taco Bell (more than 6‚000). Yum Brands also operates the Long John Silver’s seafood
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Laurentian Bakeries Case Study Cases in Financial Management Case Synopsis Founded in 1984 Laurentian Bakeries Inc. operates in the industry of manufacturing a vast variety of frozen baked products within their three operating plants in Montreal‚ Winnipeg and Toronto. The operating plants produce items such as frozen pizza in Winnipeg‚ MB‚ pies in Montreal‚ QC and Cakes in Toronto‚ ON- with each representing 30%‚ 30% and 40% of the total revenue stream respectively. The buyers for this company
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KFC Corporation‚ or KFC‚ founded and also known asKentucky Fried Chicken‚ is a chain of fast foodrestaurants based in Louisville‚ Kentucky. KFC is abrand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spunoff from PepsiCo.KFC primarily sells chicken in form of pieces‚ wraps‚salads and sandwiches. While its primary focus is friedchicken‚ KFC also offers a line of roasted chickenproducts‚ side dishes and desserts. The marketing mix is generally acceptedas
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I. EXECUTIVE SUMMARY The history of KFC came about due to a very innovative and driven man named Harland Sanders‚ the creator of KFC in 1952. In order for Harland Sanders to gain prospective franchisees he traveled across the United States to find the potential buyers. In the 1960’s KFC became the first fast food chain to go international. “Colonel Sanders” began to franchise and took over two hundred restaurants and home retail outlets across the US. In 1963‚ the number of KFC franchises
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