Running head: FRITO-LAY‚ INC: SUN CHIPSTM MULTIGRAIN SNACKS Frito-Lay‚ Inc: Sun ChipsTM Multigrain Snacks Grand Canyon University Marketing Management MKT-450 Instructor: Eric Freeman September 25‚ 2010 Frito-Lay‚ Inc: Sun ChipsTM Multigrain Snacks Executive Summary Frito-Lay‚ Inc has been developing multigrain chips since the early 1970s after marketing research found that consumers wanted nutritious snacks‚ consequently in 1974 the company launched to the market Prontos
Premium Frito-Lay Marketing Doritos
Summary- Frito-Lay is a division of PepsiCo‚ a New York-based diversified consumer goods and services firm. Frito-Lay is a nationally recognized leader in the manufacture and marketing of snack foods. The company’s leaders in the snack industry include potato chips‚ tortilla chips‚ cheese puffs and pretzels. Frito-Lay not only had net sales in 1985 of three billion but also captured about thirty three percent of the snack foods sold in the United States. When Frito-Lay first got into the dip industry
Premium Marketing Frito-Lay Snack foods
market in English-speaking countries and many other Western nations. Lays Classic potato chips contain potatoes‚ healthier oil‚ and salt. Consumers buy lays classic potato chips because of the fufilling taste‚ crunchy and salty. Lays’ potato chips have become such a common snack among many americans‚ you will be surprised if you go to any american bar b que‚ or picninc‚ or casual event‚ where you wont find at least one bag of Lays Chips. The symbol itself has become an icon describing a good quality
Premium Potato chip Nutrition Lay's
What does Cash’s list of the 13 reasons for beveling the edges of the coffin tell us about him? In the novel As I Lay Dying‚ Cash has to build a coffin for his dying mother. He decides to bevel the edges‚ and he makes a list of thirteen reasons for doing so. This action tells a lot about his personality. By making this list‚ it is made apparent that Cash is a practical person who likes order. Only an organized person would make a list-and an extensive one at that- of reasons why he is doing
Premium William Faulkner Fiction Psychology
This case discusses the story of Enron‚ the infamous American energy company that December 2‚ 2001 filed the largest bankruptcy case in US history‚ totaling losses around 66 billion US dollars‚1 forcing 4‚000 unemployed‚2 and bringing down Arthur Andersen‚ 3 its auditing company. For many of the “bad” and publicly convicted Enron executives it has been the worst nightmare come true‚ a personal travesty. Cliff Baxter‚ an Enron executive‚ has committed suicide and Ken Lay‚ after being found guilty of conspiracy
Premium Enron Enron scandal Auditing
a new generation of employees. The new director was keen to explore more customers. They audit and certificate more accounts and made larger profits for their company. Andersen guaranteed the accounts for dishonest company from John DeLorean to Enron and WorldCom. The code of ethics which Andersen against are: 1. Standard I (A) Knowledge of the Law. Members and Candidates must understand and comply with all applicable laws‚ rules‚ and regulations (including the CFA Institute Code of Ethics
Premium Accounting scandals Enron Corporate scandals
Dear Sam‚ I know that you had some questions about the health care field. As you may know health care has become a multibillion-dollar industry in the United States. Ten occupations within this area are expected to be in some of the fastest growing jobs in the next few years. According to Employment Projections program few of those jobs are physician assistants‚ physical therapists‚ home health aides‚ occupational therapist assistants‚ and medical secretaries. These careers require direct contact
Premium Health care Medicine Health care provider
Before we can distinguish whether or not Ben Bernanke is doing a good job‚ first we need to see what his “job” really is. His title is the Chairman of the Board of Governors of the Federal Reserve System. The Board of Governors is the head of the central banking or Federal Reserve System of the United States. Federal Reserve System was created “in order to provide a safer‚ more flexible banking and monetary system… facilitating the solidity and growth of the national economy‚ maintaining
Premium Federal Reserve System Great Depression Monetary policy
Memoirs of a Geisha Character Journal First Entry: Chairman Iwamura Dear Journal‚ Today I had the most peculiar encounter. This afternoon‚ as I was nearing the Minamiza Theater to see the Kabuki play‚ Shibaraku after lunch‚ I met a young girl no older than 14 dressed in maids attire and crying in an alley along the Shirakawa Stream. I was not thinking when I approached her for I was with two business associates and a geisha who was accompanying us but something drew
Premium Psychology Fiction Love
The facts about the Enron Corporation Highway Failure was the breakdown of Enron is the biggest insolvency of an openly held organization ever. It has brought about a large number of workers losing their retirement reserve funds in 401(k) plans that had been fixed to the dissolved vitality organization’s stock. The organization presented various progressive changes to vitality exchanging‚ abetted by the changing way of the vitality markets‚ which were being deregulated in the 1990s and in this manner
Premium Subprime mortgage crisis Great Depression Unemployment