Comparison of Marketing Strategy of Wellcome and City’super in Hong Kong No Name Student No# December 23‚ 2008 Royal Brisbane International College 5/F Yue Hwa International Building 1 Kowloon Park Drive‚ Tsim Sha Tsui‚ Hong Kong Contact No.: XXXXXXXX Email: XXXXXXX Table of Content 1. Introduction 3 2. Target Segment 3 3. Marketing Strategy 4 3.1. Product Strategy 4 3.2. Price Strategy 5 3.3. Promotion Strategy 5 3.4. Place Strategy 6 4. Conclusion
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Introduction: Hong Kong‚ known as”Pearl of the Orient” which enjoys the freedom of speech‚ the freedom of economy and the finest legal system. However‚ discrimination is everywhere. It is because people are not equally. It would always be inequality among people referring to physical and mental processes. Of course the two sexes are not equal‚ so that sex discrimination is always an issue in a society‚ especially in workplace. Background: It is a matter of fact that a employer will base on
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Critically examine the pros and cons of the Direct Subsidy Scheme in primary and secondary education in Hong Kong. Take two well-known schools as case examples (one D.S.S. and the other non-D.S.S.) to illustrate your answer. Content I. Introduction II. Background III. Direct Subsidy Scheme (DSS) IV. Advantages of DSS 1. To schools 2. To society 3. To parents and students V. Disadvantages of DSS 1. To schools 2. To society 3. To parents and students
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Are Hong Kong people too concerned about how much they weigh? Hong Kong people‚ especially teenagers‚ are focusing too much on their weight‚ or their body shape in other words. It has always been a hot topic among teenagers about how to lose weight even though they are actually thin enough. This essay will evaluate the reasons behind this strange phenomenon‚ and it is mainly because teenagers face pressure from their peers and is imperceptibly influenced by the mass media. Peer pressure has
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for children nowadays. In recent decades‚ fast food culture is common in Hong Kong. Besides‚ most of the children using their free time to watch television or play computer games rather than doing some physical exercise. As a result‚ the problem of obesity amount the children especially primary students in Hong Kong become seriously. Following the research which took by the Chinese University of Hong Kong‚ there are 4.7% of the Hong Kong children aged 5-17 were obese‚ using the International Obesity Task
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Conclusion * References Plan for hydrogen-powered vehicles entering Hong Kong market Introduction Nowadays‚ the problem of global warming and greenhouse effect has raised concern all over the world. During energy generation‚ Fossil fuel releases large amount of chemical substances that exacerbates the problem. However‚ nowadays‚ there is still a great dependence on fossil fuel for generating energy in Hong Kong. To overcome the problem‚ hydrogen fuel is an opportunity for our society
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Drybulk Shipping – Strategic Analysis By Hilmi Armoush HA519 Table of Contents Executive Summary 2 Macroeconomic Drivers 3 PESTEL Analysis 3 Key Drivers 4 Critical Uncertainties 4 Future Scenarios 6 Sailing in the Dark 6 Imbalance Seas 6 The Greener Wins 7 Sea Marathon 8 Competitive Analyses – Drybulk Shipping 8 Market Outlook 8 Porter Five Forces Model 9 Entry Barriers 9 Threat of Substitutes 10 Bargaining Power of Buyers 10 Bargaining Power of Suppliers 10 Rivalry between
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THE SHIPPING INDUSTRY ACCOUNTING TEAM Summary: Sarah (the name given by us) has been working in McKay‚ Sanderson‚ and Smith Associates a mid-sized accounting team located in Boston that is specialized in commercial accounting and audits for past five years. Her specialty is accounting practices for shipping companies‚ ranging from small to certain big fleets along east coast. About two months ago her company merged with another two other accounting firms which has offices in Miami‚ Seattle‚ Baton
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HONG KONG BAPTIST UNIVERSITY DEPARTMENT OF MUSIC A DESCRIPTIVE STUDY OF THE PRACTICE OF MUSIC THERAPY IN HONG KONG By LAM HOI YAN April‚ 2007 04002865 ABSTRACT The purpose of the study was to examine the development of music therapy in Hong Kong. Specifically‚ a number of related issues were studied including definition of music therapy‚ the origin of music therapy‚ the recent developments in music therapy in China‚ establishment of a music therapy session‚ and the setting of
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The special historic and social-economic background of Hong Kong forms its own identity‚ which is different from other regions like mainland China‚ and makes it a specific imagined community‚ which is accord with Benedict Anderson’s theory of imagined community. Whereas‚ it is under discussion whether since the reunification in 1997‚ Hong Kong has been gradually transformed into a part of China in terms of culture and identity and‚ thus‚ will no longer be a separated imagined community in the future
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