Making China Beautiful: Shiseido and the China Market Strategy Case Study Fall Term 2012 Names: Carsten Eichhöfer‚ Lara Fries‚ Gregor Grebe‚ Luise Hoffmann Submitted to: Prof. Amit Karna‚ PhD; Prof. Klaus Uhlenbrock‚ PhD Submission Date: November 11th‚ 2012 * Table of Contents List of Abbreviations i List of Figures ii 1 Introduction 1 2 Case Analysis Shiseido 1 2.1 Shiseido’s International Expansion Strategy 1 2.2 Shiseido’s Global Advancement
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Problem Statement What marketing strategy should Shiseido pursue that will appeal to the cultural‚ social‚ personal and psychological characteristics of American consumers and therefore increase the company’s share in the US market? Target Market Adult American women belonging to the high-income earning class Areas for Consideration Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The company holds
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hospital to establish Shiseido‚ Japan’s first Western-style pharmacy in the Ginza district of Tokyo. Concerned about the inferior medications then available to the public‚ he aspired to separate medical care and pharmaceutical dispensing in Japan. Shiseido’s first president‚ Shinzo Fukuhara‚ led Shiseido into the cosmetics business in 1897. The only cosmetics sold in Japan at that time‚ powder and lipstick‚ were simply for altering appearance. Dissatisfied with the status quo‚ Shiseido brought a fresh
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Mission‚ Values and Way ···································· Shiseido s Value Portfolio ··········································· Message from the President & CEO ························· Shiseido Snapshot Business Overview ············································· Overview of Results ············································ Major Events of the Year Ended March 2012 ··· An Interview with the President & CEO ··················· Shiseido s Next Era Has Begun ································· Review
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SWOT Analysis Strengths • Product quality • Innovative R & D • Strong Philosophy (Zen culture‚ Inner Beauty) • Loyal customers Weaknesses • Low brand awareness • Small number of doors • Expensive compared to economic conditions •No explicit place for male products egmentation & Competition SWOT Analysis(cont.) Opportunities • Sun care productsemerging market • Japan in fashion Threats • Economic crisis • Salaries’ decrease • Fierce competition Very loyal Loyal
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Presentation Presentations are ways of communicating ideas and information to a group. A presentation carries the speaker’s personality better and allows immediate interaction between all the participants. A good presentation contains at least four elements: * Content — It contains information that people need. But unlike reports‚ which are read at the reader’s own pace‚ presentations must account for how much information the audience can absorb in one sitting. * Structure —
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Giving a Presentation A quick guide Giving good presentations is a requirement of university study and of work. Almost every RMIT subject will require you to give a presentation of some kind‚ and then when you graduate and move into your chosen career‚ you will need to give presentations to both clients and colleagues. So‚ developing good presentation skills is important. This guide covers the very basics of good presentations. In this handout… Presentation objectives Structure
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PowerPoint presentations 243 9 POWERPOINT PRESENTATIONS Creating slide shows and related materials teaching LEARNING OUTCOMES This lesson introduces you to the basic features of PowerPoint which are particularly valuable in the teaching and learning environment. You will learn how to use PowerPoint to capture your ideas in outline form and convert those ideas into multimedia presentations. You will also learn how to use the application to create your own presentations both from scratch
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The presentation highschool of san jose Interesting Ideas for School Project Presentations Presentations for school projects must be prepared in a manner that their content is easily understood by the audience. School projects can have a wide variety of subjects like science‚ history‚ geography‚ etc. Many different ideas for the respective subjects can be used for presentation of school projects. The ones that are commonly used include activities like preparing models‚ creating charts‚ etc. in
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When I started to plan my presentation‚ I had a hard time deciding what‚ exactly‚ I was going to say. I had started with the idea that I would just basically go over the main points in my paper in the order I wrote them in. I had a hard time getting anywhere with that idea. Then I did the Exhibition Fair. I realized that one of my more common talks that I did during the fair would be a good order for me to cover things in my presentation. So away went my old order and in came my new idea that
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