Executive Summery Lakme is one of the cosmetic brands of the Unilever Bangladesh Ltd offers to the target market. The survey has been conducted to know cognitive components‚ affective components and behavioral components of the consumers in Dhaka city. Our sample size is 50. These respondents are from different professional such as Student‚ Housewife‚ Private Service holder‚ Public service holder and other professions. Among 50 respondents‚ 31 or 62% respondents are from the age of 16 years
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promotion Promotion is a form of persuasive communication‚ or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization. To achieve desired sales results‚ entrepreneurs must consider all forms of promotion and decide which ones should be used and in what proportion. The combination of different forms of promotion is called the promotional
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What is the important of Leisure and what are it function? INTRODUCTION Leisure as defined by Dictionary ‚ is the “freedom provided by the cessation of activities; especially: time free from work or duties” . Parents often plan family leisure activities in an effort to improve relationships among family members. Nowadays‚ everything becomes very "fast"‚ leisure is an effective way to ease the pressure‚ relax‚ it has been closely linked with our life and our
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Global Cosmetics Industry The cosmetics industry represents one of the most profitable and fast growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L’Oreal followed by Procter & Gamble‚ Unilever‚ Shiseido‚ Johnson & Johnson‚ Avon‚ Revlon‚ Estee Lauder‚ Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are
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particularly nose and due to its natural instinct to look the most beautiful wants to improve it to the best possible shape. What is Plastic surgery? It is the result of this instinct that compelled scientists and doctors to initiate work in this field and finally they devised various methods for this purpose‚ all collectively known as plastic surgery. Plastic surgery as what people think is a surgery that involves fake and artificial material injected to our body to improve or reconstruct a body part
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head: DISTRIBUTION CHANNELS Distribution Channels and Their Impact on Marketing Strategies Name: Institution: DISTRIBUTION CHANNELS Abstract This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their
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DISTRIBUTION MANAGEMENT CH1: MARKETING CHANNEL CONCEPTS Growing Importance of Marketing Channels: 1. Explosion of IT and E-commerce 2. Harder to gain sustainable competitive advantage through other P’s 3. Growing power of distributors (esp. retailers who act as gatekeepers of consumer markets – agents of consumers not producers) 4. Need to reduce distribution costs MC Definition: The external contactual organisation that management operates to achieve its distribution
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Cherie Cosmetics Case Analysis I. Statement of the Problem How can Cherie Cosmetics improve the operations and marketing of the Elegante division? How can the communications between the operations department and Elegante division be improved for better coordination? II. Areas of Consideration Cherie Cosmetics is a wholly-owned subsidiary of the International Cherie Company of New York. The company is directed by Ralph Nolk and has four distinctive product lines each headed
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What Are The Functions of Public Relations? Community Relations. Any organization must be seen as a good community citizen and should have the goodwill of the community in which it operates. An effective community relations program will need to be continuing and comprehensive. Organizations can implement various programs to improve community relations on a regular or even ongoing basis. So‚ clearly‚ one of the major functions of public relations is to bridge the business/community gap. When
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Cosmetic Surgery Effective Essay Writing/COM/150 Cosmetic Surgery “She got her good looks from her father. He’s a plastic surgeon.” Groucho Marx. “I definitely believe in plastic surgery. I don’t want to be an old hag. There’s no fun in that.” Scarlett Johansson. “I wish I had a twin‚ so I could know what I’d look like without plastic surgery.” Joan Rivers. These are quotes from famous people about cosmetic surgery. Some have had cosmetic surgery and some have not. This essay
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