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    International Journal of Scientific & Engineering Research‚ Volume 4‚ Issue 7‚ July-2013 ISSN 2229-5518 730 A Study of Indian Rural Buying Behaviour for Selected Consumer Durables By Prof.Yuvraj L Lahoti¹ and Dr. Alfred S.J. Jacob² Abstract: The success of brand and product in India is unpredictable because with vast rural market and consumers it is difficult to guess the consumer behavior. Consumer behavior is centre of the modern marketing‚ understanding his behaviour is quite essential

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    Black Magic

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    Black Magic ____________________________________________________________________________ Pavan Patel* KVS Krishnamohan** The world’s worst power outage affected 600 million people‚ business worth an estimated $1.5 billion was lost‚ trains stopped‚ flight schedules were thrown out of gear‚ and miners were trapped‚ in deep coal shafts and hospitals had to switch the emergency operators. That’s half of the population in the darkness on 31st July 2012. This

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    Waterproofing Chemicals & Systems - Market Overview Increasing cost of construction coupled with rising costs of raw materials and labor have today led to the implementation of advanced waterproofing products and solutions for quality building practices. Though water- proofing as a solution dates back to centuries when habitats were prevented from water through thatch‚ reed‚ leaves and then through animal skins‚ natural stones‚ pitched roofs but with time and with advent of technology and materials

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    Csr of Star Cement

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    CSR of STAR CEMENT Corporate Social Commitment – Sustainable Development Star Cement gives prime importance to sustainable development for sustainable economic performance in the entire North East‚ India. CMCL is committed to communities in remote areas of our geographical map where the company essentially operates. In this region of North East‚ CMCL has undertaken number of initiatives under its corporate social responsibility programme for the upliftment of society culture and employability

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    Current Affairs

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    Current Affairs‚ General Knowledge Questions and Answers for preparing all Competitive Examinations. 1. Who is sworn in as the new Chief Justice of India? Answer: P. Sathasivam. 2. Who is sworn in as the new prime minister of Australia? Answer: Kevin Rudd 3. Kerala Chief Minister Oommen Chandy received the United NationsPublic Service Award for? Answer: For his mass contact programme initiative. 4. Who is the new Railway Minister of India? Answer: Mallikarjun Kharge 5. Who is elected

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    Major Dams in India

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    A dam is a barrier that impounds water or underground streams. Dams generally serve the primary purpose of retaining water‚ while other structures such as floodgates or levees (also known as dikes) are used to manage or prevent water flow into specific land regions. Hydropower and pumped-storage hydroelectricity are often used in conjunction with dams to provide clean electricity for millions of consumers. It can also be used to collect water or for storage of water which can be evenly distributed

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    2011 Institute Of Management Technology‚ Nagpur Nandini Saxena 2010101 [KINGFISHER COMMUNICATION STRTERGIES] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]   Introduction to UB group UB group based in Bangalore‚ is a conglomerate of different companies with a major focus on the brewery (beer)

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    Culture of India

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    BOMBAY Mumbai /mʊmˈbaɪ/‚ also known by its former name Bombay‚ is the capital city of the Indian state of Maharashtra. It is the most populous city in India‚ and the fifth most populous city in the world‚ with a total metropolitan area population of approximately 20.5 million. Along with the neighbouring urban areas‚ including the cities of Navi Mumbai and Thane‚ it is one of the most populous urban regions in the world. GEOGRAPHIC POSITION: Mumbai lies on the west coast of India and has a

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    History of Social Work

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    S.Rengasamy Madurai Institute of Social Sciences Compiled by S.Rengasamy-History of Social Welfare / Social Work Contents History of Social Welfare/ Social Work ..........................................................................................................................3 The need to understand history of social work .............................................................................................................3 Framework to understand History of Social Welfare

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    Four Social Reformers

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    Raja ram Mohun Roy Born: May 22‚ 1772 Died: September 27‚ 1833 Achievements: Founded Atmiya Sabha and Brahma Samaj. He played a key role in abolition‚ and Sati. He fought for the rights of women. Raja Ram Mohan Roy is known as the ’Maker of Modern India’. He was the founder of the Brahmo Samaj‚ one of the first Indian socio-religious reform movements. He played a major role in abolishing the role of Sati. Raja Rammohan Roy was a great scholar and an independent thinker. He advocated the study

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