KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment in major marketing and advertising campaign‚
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% of the sales of Reebok India come from the women’s segment. Income – On the basis of Income‚ Reebok has divided the market into lower income level group‚ mid income level group and high income level group. As per one of the initial Income segmentation strategy of Reebok‚ it divided the consumers as car owners and non-car owners. But this strategy also backfired because at that time many car users were not the car owners. Either they were using the company car or were using government car. So
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targeted might vary for one communication tool to another‚ however the company uses these different marketing tools to target the entire consumer market right from young to old‚ students to retirees‚ etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age. 3. Communication Objective: Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest
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the average shopper in: Hesitant‚ Looker‚ Impulsive and Bargain. Hesitant buyers are alternatively known as reluctant buyers and can be described as smart‚ although at times may miss out on good items. When it comes to aggressive shoppers‚ they will often go out of their way to get any product they want. Impulsive shoppers keep buying things that they sometimes don’t need; and go over their budget. The Bargain shopper often goes to stores that have bargains(Hence the name “Bargain shopper“). They often
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Markham Dr. Byrd 13 April 2015 FASH 200 Comparison Shopper Comparison shoppers are individuals who work for retail‚ boutique‚ and variety stores. As a comparison shopper you visit other competitors stores and their online shops to compare the different prices and quality of the products. They go in and look at all of the products so that they can come back to the store that they work for and compare it to their own merchandise. After the comparison shopper has completed their job they give either an oral
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The Conscious Shopper “It works just as good as the name brand‚” my mother would always suggest. As I have matured‚ I regret to admit that‚ in most instances‚ my mother’s notion was right. Consequently‚ those very words describe my shopping nature. When I think of what kind of shopper I am and how I have developed my shopping habits‚ there are three factors that are responsible for my consumer behavior. Those factors include my childhood shopping experiences‚ my knowledge of advertising and marketing
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Segmentation and Target Market MKT/571June 09‚ 2014Erica Hayes Segmentation and Target Market Marriott International‚ Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3‚900 properties‚ 18 brands‚ and associates with its headquarters in Bethesda‚ Maryland‚ USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses the market
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Legal‚ Ethical‚ and Security Concerns in Kudler’s Frequent Shoppers Program BSA/310 Legal‚ Ethical‚ and Security Concerns for the upcoming Frequent Shoppers Program Kudler Fine Foods is a food chain that sells specialty items. They are located in the San Diego Metro area and have three locations. Kudler Fine Foods specializes in high-end grocery items from both imported and domestic suppliers. They are well known for their fresh baked pastries‚ specialty dairy selection‚ a large cheese
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Systems-BSA/310 9/16/13 Ongart Peng Ratchaworapong Company: Kudler Fine Foods Objective: Analysis of Frequent Shopper Program Addressed To: Upper Management Official: Ivan Eugene Date: September 16‚ 2013 Introduction During my evaluation the Frequent Shopper Program that the company is trying to implement‚ I noticed a couple of issues that may occur and thus I want the company to be aware of them in order to properly address them
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