quality of a specific process or method to another that is widely considered to be an industry standard or best practice. The result is often a business case for making changes in order to make improvements 2. Introduction of the Organization Shoppers’ Stop is the pioneer in the Lifestyle/fashion Segment of retail stores. It belongs to K. Raheja Group and was started in India in 1991‚ headquartered in Mumbai. It has 200 Stores at present and plans to expand further in the near future. It faces heavy
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Project Report On ERP Implementation in Shoppers Stop (SD-Retail) Submitted By:13PGDM127 Abhay Agrawal 13PGDM128 Abhishek Bansal 13PGDM135 Ashish Jain 13PGDM138 Astha Garg 1 Table of Contents History .......................................................................................................................................................... 3 Retail – Process Flow......................................................................................................................
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PGDM (Retail) INDUSTRY MENTOR: FACULTY MENTOR: MR. NIKHIL BHASIN Prof. Kapil Garg RETAIL OPERATION MANAGER Bimtech‚ Greater Noida SHOPPERS STOP‚ ROHINI TABLE OF CONTENTS 1. LIST OF TABLES 3 2. LIST OF CHARTS AND GRAPHS 4 3. LIST OF EXHIBITS 5
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Targeting the Global Youth A Report 10th January 2008 Table of Content 1. Introduction 2. Cross-border Segmentation 1 1 3. The Global Youth 2 3.1 Global Youth Culture 3.2 Youth as a global segment • • • Identification Accessibility Profitability 2 4 4 6 7 8 3.3 Problems of researching and defining 4. The Global Youth Market 4.1 Opportunities in terms of product and marketing strategy 4.2 Problems and limitations to market such a large segment 9 9 10 5. Company example: Red Bull
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Answer Paper Marketing Management Section A: Objective Type Part one: Multiple choices: 1.It is a concept where goods are produced without taking into consideration the choices or tastes of customers Ans) Production concept 2. It involves individuals who buys products or services for personal use and not for manufacture or resale Ans) Consumer 3. It is the groups of people who interact formally or informally influencing each other’s attitudes& behavior Ans) Reference groups 4
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Market Targeting Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. The key steps in target marketing are market segmentation‚ market evaluation‚ and product positioning. Market segmentation means dividing mass markets into distinct groups of buyers with relatively homogeneous preferences‚ attitudes‚ or behaviors‚ which distinguish them from the rest of the market. Second step after Market segmentation is market
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Inflation targeting Lecture 11 Objectives to explain the concept of inflation targeting; to see how is implemented inflation targeting; to identify the role of credibility and transparency on the monetary policy efficiency. 23.05.2012 2 Inflation targeting Brief history Canada – 1991 UK –1992 Finland – 1993 Sweden – 1993 Spain – 1994 Australia – 1994 Chile – 1991 Israel – 1992 Peru – 1994 Poland – 1998 Czech Rep. – 1998 Romania - 2005 New Zeeland - 1990 23.05.2012
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Type of Shoppers I like to think of the shoppers as rats in a lab experiment‚ and the aisles are like a maze designed by psychologists. Most of the customers follow a dependable route‚ walking up and down the aisles‚ checking through my counter‚ and then escaping through the exit door. But not everybody is so dependable. Working at Hannaford Supermarket has given me a chance to observed three types of shoppers. The first type of unusual shopper is one I called the amnesiac. He always
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Segmentation‚ Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist‚ then (2) select which ones we are best off trying to serve and‚ finally‚ (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs
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Comprhensive Case "The Apparel Shopper" 1. What overall conclusions do you reach after reading this case? The information in the case gave the overall conclusion that the apparel industry is a very competitive field to get into and in order to prosper companies must find their own personal niche within the industry. A company cannot survive in the apparel industry by providing what is already available in other stores. It is important to define a target market and appeal to their needs and wants
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