consumers in online shopping. The main objective of this research is to study‚ especially what are factors affecting the consumers directly for online shopping. To this end‚ a survey was conducted and the 120 questionnaires were distributed among the students of different universities and the general public. The replies have been analyzed by means of frequency distribution‚ average and chart analysis. The results of the survey analysis has shown that most of the people already shopping online and prefer
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goal-oriented motives are more common among online shoppers than are experiential motives. Importantly‚ consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. Importantly‚ consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. Managerial Summary We learned a lot by doing this experiment. When you set out to try to find the trends of students
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There were three equivalent products at three different prices: €1.99‚ €2.89 and €3.65. I immediately picked the €2.89. The “logic” behind it was: “let me pick the middle one”. Gladly‚ I took a second to reflect before I placed the bag in the shopping cart. I then imagined the scenario where I would only have to choose between the two cheapest brands; in such a case‚ I would surely choose the €1.99 option. The line of thought
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WEB-BASED SHOPPING: CONSUMERS’ ATTITUDES TOWARDS ONLINE SHOPPING AS PERCEIVED An Undergraduate Thesis Presented to the Faculty of St.Anne College Lucena Inc.‚ Lucena City In Partial Fulfilment of The Requirements for the Degree of Bachelor of Science and Business Administration Major in Marketing Submitted to Mrs. Analie Montserrat Submitted by Aquino‚ Armela Buncha‚ Shiena Baronia‚ Donabelle Chua‚ Jonathan Kiel de Guzman‚ Jade Marienne Tan‚ Mark Anthony January
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Nowadays‚ online shopping is developed widely and popularly. People are more and more familiar with shopping online. However‚ many people often go shopping in stores. Especially on weekends‚ many shopping centers and malls are still crowded by people. Comparison between online shopping and in-store shopping shows that each of them has its own advantages. First of all‚ online shopping has obviously more advantage than in-store shopping in selecting of products and price. Regardless where they are
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like to express my thankfulness to all the people who have helped me to fill in the questionnaires. Without their help‚ I may not have enough sample size to continue my research analysis. Abstract Online shopping becomes more and more popular nowadays and Taobao is one of the popular websites that provides C2C e-commerce service. The entry barrier of online business is low and there are thousands of new shops opened in Taobao every day. To face this intense
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Customer perspective When changing the customer perspective involves with e-commerce sites‚ the media would warn the customers about e-commerce websites and online shopping‚ which is big issue. This is done by exploring scary stories about damagers with the e-commerce site‚ also stories about people who experience bad service with online shopping. Then showing the customer that they could becoming a next victim of their PC being harm and also there information in damage by hacker that would try to steal
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online and in-store will grow at the same time. While the sales online tends to be more powerful at this stage‚ it will take enough market shares then be stable. The in-store sales still will not deminished because it holds many advantages that online shopping is hard to achieve. The relationship between online sales and in-store sales in China tends to be positive. 2.Background China’ GDP went through an average increase by 9.6% per year from 1979 to 2012. Chinese government’s current priority is
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Lee Valley Segmentation: Gardening Introduction Background Lee Valley——a family-owned business which has been providing customers of woodworking and gardening tools since 1978.Their reputation is based on three principles: 1. Customer satisfaction: Any product may be returned within 3 months and no cost to the customer (for shipments within North America‚ they will refund your return parcel post costs). 2. Integrity: Product descriptions are matched
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PREPARATION OUTLINE (ONLINE SHOPPING) Specific Purpose • To persuade my audience to do online shopping in order to get an easier life. Central Idea • Online shopping will make our busy day become easier besides it will give us many advantages. INTRODUCTION I. How is your opinion toward online shopping? II. In my opinion‚ online shopping can give many advantages toward our life. III. We may have an easier life when we start to do online shopping to get whatever we want through our
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