| |NIFT | | |MFM 2012-14 | | | | | | | |[MINOR PROJECT] | |A STUDY ON CONSUMER PREFERENCES TOWARDS
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Drivers Traditionally‚ retail centers have been defined as either regional‚ community‚ or neighborhood‚ with standard tenants for each of these categories. Recently‚ though‚ the lines have blurred‚ as discount department stores anchor regional malls and traditional mall tenants move in-line at strip centers or into freestanding locations. The three familiar categories have now polarized into either regional or neighborhood locations. Lackluster performance has caused the retreat or merger of a number
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References: AC Nielsen. 2007. Survey of Consumer ’s Shopping Behaviour and Perceptions toward Modern & Traditional Trade Channels in Indonesia Gupta‚ K.‚ D. Roy‚ and H. Vivek. 2006. Do small farmers gain from participation in Producers’ organizations? The case of Milkfed Dairy Cooperative in Punjab Ghosal‚ R. (2008)‚ "Kiranas at the crossroads"‚ Images Retail‚ April‚ Vol. 7 No.4‚ pp.68-80. Fox E.‚ Montgomery‚ A.‚ Lodish‚ L. (2004)‚ "Consumer shopping and spending across retail formats"‚ Journal of Business
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two years. Most of the industries along this side are converted into residential areas while the remaining are closed down. This area has got lot of potential in terms of customers. This is the reason malls have cropped up in this area. There are 2 more malls nearby namely Nirmal Lifestyles and R-Mall‚ which are crowded. The middle income group resides in this and nearby areas. There is lot of traffic (both vehicular and pedestial) along this belt since it is the main road towards Thane. Easy to access
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QTable of Content 1. Executive Summary 2 2. Business Description and Vision 2 3. Definition of the Market 4 4. Description of Product and Service 6 5. Organization and Management 8 6. Marketing and Sales Strategy 15 7. Financial Management 18 1. Executive Summary Company Background: Teng Long Barbecue Restaurant is restaurant in Wanda Plaza‚ Bao shan District‚ Shanghai. Now‚ there are 12 employees and 3 investors to operate the restaurant. They focus on barbecue food‚ and use our
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TABL 2741: RESEARCH ASSIGNMENT (Session 1‚ 2014) Eastfield Ltd is a large property development company‚ specialising in the construction and maintenance of shopping malls all around Australia and in parts of the United States. Eastfield Ltd is listed on the Australian Securities Exchange (ASX) and is in the top 100 companies on the ASX. The large size of the business operations undertaken by the company requires a significant amount of debt finance to enable existing property development projects
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decorations. The physical shops are usually located in subtle areas of residential areas‚ MTR stations or malls. The CEO has expressed that 759 stores do not need to be located in first tier spaces because it is not a convenient shop like 7-11 that needs to be in extremely convenient spots for consumers to come. [2] There are two purposes to have big and spacious shops- 1 is to provide a relaxing shopping environment to its customers and 2 is to showcase more imported products on the shelf for customers
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but I am a former employee of the company. Therefore‚ I have a little more insight. Like with any business‚ Ulta has a mission statement. Ulta Salons and Cosmetics mission statement reads “We are the largest beauty retailer that provides one-stop shopping for prestige‚ mass and salon products and salon service in the United States. We focus on providing affordable indulgences to our customers by combining the product breadth‚ value and convenience of a beauty superstore with distinctive environment
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acquiring shares of an overseas company. The foreign retail chains will need to make very expensive real estate investments which may or may not be feasible in the long run. Who are the target group for FDI? The people who prefer going to shopping malls instead of kirana shops constitute not a sizable percentage and who belong to affluent‚ upper middle and middle class. As such there is no immediate threat to the kirana shops or small venders‚ as they have their own share of customers with whom
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100 Chocolate Mouse 220 Pastry 115 Doughnut 100 Bagel 80 Cookies (per piece) 30 Coffee (per cup) 30 Cappuccino (per cup) 55 Place Ice Cream Parlour will be located in Gulshan 2 close to the five star Westin Hotel and other Pink City Shopping mall. This is an ideal place for an Ice Cream Parlour as it is a quite popular main street and will attract customers visiting from different areas. Promotion Crème Glacée will put into action effective advertising and promotion strategies
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