effective and reliable there will be sets of objectives to determine the result of the said study. Marketing Research Objectives • Classify the target market profile of Araneta Center. • Prioritize Market segments‚ its needs‚ views toward the One-stop shopping Center • Identify some trends that will help to improve the Araneta Center if necessary. • Identify strengths and weaknesses analysis of whole Araneta Center. • Cognize the recent issues and problems that the research could identify the effective
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The Greatest Day I Have Ever Lived Have you ever had the feeling of yearning to gain something into your possession so desperately? Well‚ I had. It would probably be best to describe it as the dearest wish that any typical girl my age could ever had: the trendiest‚ most portable‚ and most recently released gadget on the market featuring the most advanced technology a phone could possibly ever been designed with in mankind’s history – the extremely popular iPhone 5s. Whenever I overheard
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Carrefour Introduction Carrefour one of the biggest retailers in Europe‚ which is working with the shopping area and discounters in the world. The company is headquartered in Paris‚ France.) The company started in France in 1959 and opened its first supermarket in 1960. The first major changes and expansions‚ which that it went through‚ were between the 70s and the 80s‚ a period that saw the stocks of the company being floated in 1970 in the Paris bourse. In 1970 the company presented in stock
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of Birmingham and surrounding area. The Bullring is a major shopping and leisure area‚ an important attraction of Birmingham‚ which located in city centre. It attracts many different types of visitors to the city and surrounding areas. According to the Bullring fact sheets‚ with its £500 million transformation completed in 2003‚ this leading retail venue has transformed Birmingham and redefined it as a world class shopping destination. Housing one of only 4 Selfridges department stores
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REPORT ON SOSO COSMETICS COMPANY Table of Contents 1. Introduction and Background to Case...........................................................................p3 2. SOSO Cosmetics Strategy.............................................................................................p3 2.1 Current Business Mission........................................................................................p3 2.2 Current Competitive Advantage...........................................
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Group Project Question – Choose a retail organisation (of retail goods e.g. a supermarket) has approached your group with a brief to research and analyse their retail marketing strategy and to prepare a report based on your analysis. You are required to select a retailer from the list of retailers given in this document and conduct a strategic review of the retail offering‚ making recommendations for improvements. You may focus on a particular aspect of their strategy rather than a broad overview
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Central Business District A problem in the world’s most CBDs is that the volume of traffic caused air pollution and was a danger to health and safety of shoppers and other pedestrians. Fortunately this problem does not apply to Vienna anymore. In the past it used to be a problem in Vienna too but the government acted fast and used certain precautions to end this problem. What they did was that they placed many different types of public transport like buses‚ trams and trains. These encouraged people
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result of the women’s shopping nature. Usually women going to some shopping mall to buy‚ for example‚ the presents for Christmas (or even just doing shopping for themselves) for their relatives do not set a specific goal before actually go shopping. They just find some time and then decide to visit some shop. Then being already in the shop they choose to buy anything that seems attractive or could be somehow useful for those whom they buy the present. So this so-called „shopping strategy” means that
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“Is there such a thing as ethical consumption?” The entire world economy‚ especially the US economy‚ relies on consumers spending. But what happens when consumers overspend their money on things they don’t really need? What happens to all the products that are consumed every day and that people don’t want or need anymore? What is happening to our environment? Where is all this overspending or overconsumption going to take us in our future lives or the coming generation? Here is where I start
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facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior‚ ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers‚ multi-storied malls and huge complexes offer shopping‚ entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing
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