[pic] Instructions • Use black ink or ball-point pen. • Fill in the boxes at the top of this page with your name‚ centre number and candidate number. • Answer all questions. • Answer the questions in the spaces provided – there may be more space than you need. • Calculators must not be used. Information • The total mark for this paper is 60. • The marks for each question are shown in brackets – use this as a guide as to how much time to spend on each question. • Questions
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Tanishq Tanishq opened it’s pilot store in Chennai in 1996. Launch strategy: Create a brand in an environment where there were no/very little national brand presense. Challenge the age old jewelers word with TATA’s guaranteed purity. It exploded the market with information and facts regarding impurity of gold. It introduced technology-backed challenge in a category completely governed by individual trust Strategy had two parts: 1. To provide a point of differentiation in a highly commoditized
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Synopsis on SHOPPING MALL FOR ENUGU STATE The role of mall as a cultural hotspot A seminar course Submitted by ------------------------- REG NO: ---------------------- LECTURER: Dr. J.A DATE: APRIL 2012 Enugu state‚ popularly known as “Coal city state” is the capital of the South-East Nigeria‚ has a population of approximately 5.6million people is in dire need of a state of the art world class shopping centre where its cultural heritage‚ the ibo’s and Nigerians in general
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the number *2* - for example – 2 partners‚ buy 2 get 1 free promotions‚ etc. DÉCOR The mall will be decorated in colors of the oasis. Blue and white will be the theme colors. The number TWO will be emphasized on even in the décor – for instance flower arrangements in that shape‚ balloons‚ bloopers. ACTIVITIES Cake cutting – a 2-storey cake‚ maybe a model of the shopping mall‚ or with a photoprint of the mall will be cut Guess to win – a game where people get to look at an item‚ but not the brand
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study examines the characteristics‚ needs and shopping behaviors of residents of Mount Vernon and presents an effective marketing strategy for leasing four store-fronts in the new strip-shopping center to the right occupants for their businesses. The shopping center is located in a community that reflects typical small town of high school-educated‚ downscale to lower-mid income groups with modest housing. Analysis of the characteristics of the shopping center’s prospective customers indicates five
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Dina Alrasheed -443 Mall vs. Online shopping We have the option to choose between the ordering products online or purchasing it in the local store. Some people choose shopping online because they like shopping during the time the physical store is closed (after midnight)‚ or to avoid crowds. Other people prefer shopping in stores in order to try on the product. It became a trend over the last few years that online shopping is a lot easier especially when shipping is free or on a
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CONTRAST SHOPPING ONLINE and SHOPPING MALL In general‚ we all know that some people like to spend their money through shopping. There is also some people that hates the whole process of buying things. Basically‚ shopping at stores requires us to go to the mall but recently technology had exposed us that shopping can be much easier‚ by not going to the mall. Most people nowadays prefer online shopping rather than shopping at the mall for some reasons. Which one gives us the best benefits
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ON MARKET RESEARCH ON SHOPPING MALL IN NCR A report submitted to U.P. Technical University for the partial Fulfilment of MBA Degree 2009-11 Submitted To:|Submitted By:| || Greater Noida Institute of Technology (MBA Institute)‚ Code: 272 7‚ Knowledge Park-II‚ Greater Noida (U.P) 2009-11 CERTIFICATE This is to certify that the Research Project Report entitled Marketing Research on Shopping Mall in NCR being submitted by………fulfillment of the requirement of U.P.Technical
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The Shopping Mall as Consumer Habitat PETER H. BLOCH University of Missouri NANCY M. RIDGWAY University of Colorado SCOTT A. DAWSON* Portland State University Although large enclosed shopping malls represent signt$icant institutions in modem Western culture‚ consumers’ activities within malls have been surprisingly underresearched. In the present study‚ consumers’ interrelationships with malls as consumption sites are explored using the concept of a habitat drawn from the ecological
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Saudi Arabia Saudi Arabia is officially known as the Kingdom of Saudi Arabia is the largest Arab state in Western Asia by land area‚ constituting the bulk of the Arabian Peninsula‚ and the second-largest in the Arab world‚ after Algeria. It is bordered by Jordan‚ and Iraq on the north and northeast‚ Kuwait‚ Qatar‚ Bahrain and the United Arab Emirates on the east‚ Oman on the southeast‚ and Yemen on the south. The Red Sea lies to its west‚ and the Persian Gulf lies to the east. Saudi Arabia has an
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