Environment 1.2.7 Demographic Environment 1.3 Strengths‚ Weaknesses‚ Opportunities and Threats (SWOT) Analysis Table Error! Bookmark not defined. 2.0 Segmentation Theory Error! Bookmark not defined. 2.1 What is segmentation? 2.2 Why is segmentation used? Error! Bookmark not defined. 2.3 How can firms benefit from a multidimensional approach to segmentation? Error! Bookmark not defined. 3.0 Target Market Identification 3.1 Geographical Traits Error! Bookmark not defined. 3.2 Demographic Traits
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Project Charter Document Project Name: SMART SHOPPING CART Department: RETAIL Focus Area: SHOPPING Product/Process: STORES Prepared By Document Owner(s) Project/Organization Role Sajadul Hussain‚ Hemapriyadharshini SampathKumar‚ Mounika Maroju‚Akyra Duncan‚ Swetha Alluri To develop a smart shopping cart with high standards in order to attain a good customer satisfaction. This can improve the sales and provides profit to the company. Project Charter Version Control Version Date Author Change
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SUS1501 assignment2 1. State your proposed ac as maxim: “I will take ZAR 620 000 000. 00 (A) when I have done a year’s work (C) in order to get really‚ really rich (E).” 2. Restate this maxim as a universal law: “All people (7 billion of them) will take ZAR 620 000 000. 00 when they have done a year’s work in order to get really‚ really rich.” 3. Ask whether your maxim is conceivable in a world ruled by the universal law: In a world where all 7 billion people earned ZAR 620 000 000.00‚ everything
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References: 1. http://www.bloomberg.com/news/2010-09-30/shoprite-ceo-whitey-basson-made-90-million-after-exercising-stock-options.html 2. http://www.shopriteholdings.co.za/pages/1019812640/about-our-company/CEO-Whitey-Basson.asp 3. http://www.moneyweb.co.za/moneyweb-corporate-governance/whitey-is-sas-top-earning-executive--again
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Avis Budget Group‚ Inc. (Avis Budget) is principally engaged in the business of rental cars and trucks in the global vehicle rental industry. The company operates under two brands namely Avis and Budget. The Avis operations of the company includes car rental to the premium commercial and leisure purpose in travel industry. The Budget operations includes rental car supplier to the price-conscious travelers. The company operates at approximately 6‚500 car and truck rental locations in the US‚ Canada
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POSITIONING Positioning the process of designing an image and value so that consumers with the target segment understand what the company or brand stands for in relation to its competitors. It also refers to the place an offering occupies in consumers minds on important attributes related to competitive offerings. Positioning is not actually something that is done to product; rather it is something that is done to minds of consumers by marketers. It relates to now consumers perceive the product
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buy only having 1 ATM at each branch‚ location played a very important part in Capitec’s Business Model‚ they went were the mass were‚ and had working hours that were accommodating to its customers. Capitec also made alliances with retailer’s i.e. Shoprite ect which people can withdraw cash. Capitec’s aim was to change its customer perception from thinking it was only a micro-lender. Another opinion: • Intangible o Reputation of banks increases competitive advantage. The more ‘popular’
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Walmart in South Africa The beast in the bush A hungry predator stalks Africa Feb 17th 2011 | JOHANNESBURG | from the print edition • • Actually‚ I do care about prices ON FEBRUARY 11th the world’s most successful retailer came a step nearer to establishing a presence in Africa. South Africa’s Competition Commission approved Walmart’s proposed acquisition of a 51% stake in Massmart‚ a South African firm that owns 265 wholesale and retail stores in South Africa and 25 more in 13 other
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Introduction In 1911‚ the German consumer goods company Beiersdorf brought the now virtually universally known skin cream named Nivea onto the market. Nivea has now grown to be the largest skin and beauty care brand in the world‚ selling products in around 200 countries. Nivea Crème was the first true cosmetic moisturiser‚ and is still Nivea’s signature product. However‚ to meet ever-evolving customer needs and to further penetrate the personal care and cosmetics market; it has extended the Nivea
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INSTRUCTIONS: Step 0: Do Assignment 1 Assignment 02: WHITEY BASSON ’S MILLIONS Time for you to think a little again. In the crossroads assignment one of the multiple choice questions was: “In 2010‚ Whitey Basson the CEO of Shoprite earned ZAR 620‚000‚000.00.” My personal opinion on this statement is most closely described by: A. Who cares? B. Good for him – he worked hard to earn this C. The only problem I have with this is that this money is in Basson’s bank account and not in mine D. I think
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