offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy‚ creative strategy‚ the positioning of various brands of Colgate as well as the use of the various communication
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Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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Economic Issues Economic Growth Economic Growth involves an increase in the volume of goods and services that an economy produces over a period of time. It is measured by the annual rate of change in real Gross Domestic Product (GDP)‚ i.e. the percentage increase in the value of goods and services produced in an economy over a period of time‚ usually one year‚ adjusted for inflation Aggregate Demand Aggregate Demand (AD) is the total level of expenditure in the economy over a given period
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Tyler Stewart November 18‚ 2013 Racism in South Africa The Dutch East India Company were the first European company to set up shop near the southern tip of Africa in 1652. By the 1700’s the Dutch were calling themselves Afrikaners as they made South Africa their new home. However‚ they weren’t the first settlers to reach South Africa. This honor goes to the Bantu tribes which settled in South Africa roughly 2‚000 years ago. The Bantu either scared away or absorbed
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A South African Investment American oil companies Texaco and SoCal (Caltex) were refining oil in South Africa. They planned to expand their refining capacity. However there was numerous discrimination issues pertaining to the status and treatment of the black citizens. At the time‚ the South African government maintained an apartheid system of governing their nation. Caltex was under scrutiny by American political parties and its stockholders for the way African workers were treated. Whites
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Chapter I Church Growth: Definition Introduction: Tremendous growth is going on in the Christian Church today. For some observers this tends to be obscured by the world population and the increasing percentage of non-Christians which that so far implies. Meanwhile‚ the fact is that the number of Christians is greater now than it has ever been. With the rise of Churches and the expansion of the Church among non-Christian populations‚ multitudes of small congregations of less than hundred members
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Chapter 6 Microbial Growth 1 Growth • increase in cellular constituents that may result in: – increase in cell number • e.g.‚ when microorganisms reproduce by budding or binary fission – increase in cell size • e.g.‚ coenocytic microorganisms have nuclear divisions that are not accompanied by cell divisions • microbiologists usually study population growth rather than growth of individual cells 2 The Growth Curve • observed when microorganisms are cultivated in batch
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The future of South Africa Predicting the future development of South Africa has become increasingly difficult due to radical changes that have occurred in the last few decades. These changes have left South Africa in a state of social and economical unrest. The largest of these changes was the abolishment of Apartheid. This allowed for black vote‚ and thus in 1994 a black government. This lead to black empowerment‚ which was subjugated for hundreds of years. This however created a new series of
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July 2013 New income tax forms for companies As a result of recent changes in tax legislation‚ the South African Revenue Service (SARS) have recently revised and updated the corporate income tax returns. * As such‚ it is now compulsory to submit an electronic copy of the signed annual financial statements‚ on which the tax return is based‚ together with the income tax return to SARS. * Furthermore‚ SARS now requires additional information to be presented and disclosed in the corporate
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Scrushy should face charges in civil lawsuit‚ SEC argues. Wall Street Journal Ellen‚ S. P. (2007). The challenge of white collar sentencing. Journal of Criminal Law & Criminology‚ 97(3)‚ 731-759 133(2718)‚ 66+. Retrieved from http://go.galegroup.com.proxy1.ncu.edu/ps/i.do?id=GALE%7CA130213153&v=2.1&u=pres157 Jennings‚ M.M. (2012). Business ethics: Case studies and selected readings. Mason‚ OH: South-Western Cengage Learning Kellian Clink‚ (2007) "Small Business Encyclopedia"‚ Reference Reviews
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