Sales promotion takes an important part in a retail store overall marketing strategy. Few retailer experts asserted that sales promotions are constitutive for a success and are the only way to drive the business. Sales promotion is determined by the American Marketing Association (AMA) as "media and non-media marketing pressure applied for a predetermined‚ limited period of time in order to stimulate trial‚ increase consumer demand‚ or improve product quality." It should be added that sales promotion
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Southern Africa Labour and Development Research Unit Education and Inequality: The South African Case by Nicola Branson‚ Julia Garlick‚ David Lam and Murray Leibbrandt Working Paper Series Number 75 About the Author(s) and Acknowledgments Nicola Branson is a senior researcher at the Southern Africa Labour and Development Research Unit (SALDRU). Julia Garlick is a graduate student in Economics at Yale University. David Lam is Professor of Economics and Research Professor in the Population Studies
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The South African Clothing‚ Footwear and Textiles Industry Where to from here? EXECUTIVE SUMMARY "Welcome to Ghost Town." The title of an article published in the Clothing industry Pursuit magazine. Dimbaza once a thriving hub of clothing and garment factories now lies deserted with 110 of the once 120 active factories mothballed‚ 5000 job losses in 18 months. Unfortunately this is not an uncommon story but rather one which is becoming all the more frequent as the local Clothing‚ Footwear
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South African Investment and Utilitarian Principles “Utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose on society” (Velasquez‚ 2010‚ p. 59). The Ford Pinto example (Velasquez‚ 2010‚ pp. 60-61) calculated utilitarian benefits as a straight-line computation based upon monetary values which were placed on costs and benefits and making a decision based upon where the scale showed the
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South African airways Presented by: Hadeir Shahin Khaya Ngqula‚ the CEO of South African airways is facing a big challenge‚ which is the striking of SAA ground staff and cabin crews‚ this action won’t affect only the overall performance of the company and slows down operations‚ but it will have a negative long term consequences as well‚ it may affect the company’s reputation‚ and thus affecting it’s prominence and perceived quality in the
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Introduction: Namibia is small flourishing country located in the south west of Africa. Its surrounding neighbors are Angola‚ Botswana‚ South Africa‚ and the South Atlantic Sea. The country is very young‚ and was recently liberated from foreign and South African rule‚ and was formerly known as South West Africa. Compared to all of its neighbors Namibia has an extremely low unemployment rate of 5.3%‚ and a GDP per capita of 7‚500 USD. Even though the country appears to have a high per capita GDP
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Tab. 3-1: Growth strategies / growth potentials |Intensive growth |integrative growth |diversification growth | |- market penetration |- backward integration |- concentric diversification | |- market development |- forward integration |- horizontal diversification | |- product development
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1999. ‘Can control at work and social support moderate psychological consequences of job insecurity? Results from a quasi-experimental study in the steel industry’‚ European Journal of Work and Organizational Psychology‚ 8: 219–241. Caplan‚ R.D.‚ Cobb‚ S.‚ French‚ J.R.P.‚ Van Harrison‚ R. & Pinneau‚ S.R. 1975. Job Demands and Worker Health: Main Effects and Occupational Differences. Washington‚ DC: Department of Health‚ Education and Welfare. Charles‚ N. & James‚ E. 2003. ‘The gender dimensions of job
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I. Introduction Strategies are very essential for every business organization in order to be successful. Often times‚ most companies view marketing trend to be one of the most important aspects in implementing their strategies since with an excellent marketing strategy‚ consumers are easily captured. Also‚ as strategic opportunities present themselves incessantly and which change as the years go by‚ a business organization may have more than one strategic opportunity at a time depending on its
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Alliteration & rhyme – m & m’s * Evocative – Museum * Neologisms – Nestle * Foreign word – Porsche * Founder’s names – Enzo Ferrari * Geography – HillCrest 7. The noun name ama in zulu in branding name sport team names in South Africa it is used as a collaboration as in a way that is meaning some sort of unity because looking at a typical example‚ there is soccer team named Amazulu which on its own states that it is not just one they more than one and they together. 8.
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