marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an “internal and external” form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The “external” audit considers
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Social Audit A social audit is a business statement presented annually to understand‚ measure‚ report and improve the organization ’s social and ethical performance. Usually‚ social audit is addressed to employees‚ investors‚ market analysts‚ shareholders and lastly‚ the community. This is considered to be the main ground for practicing corporate social responsibility. With social audit‚ it strengthens the relationship between company‚ society and environment and at the same time showing the
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Weaknesses in an Internal Audit Control System by Osmond Vitez‚ Demand Media An internal audit control system is a common safeguard found in business today. This safeguard is broken down into two parts: internal audits and internal controls. Internal audits are informal reviews by the business owner or employees. They provide information on internal operations in employee performance. Internal controls represent the specific policies the business owner‚ manager and employees must follow in the
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COMMUNICATIONS AUDIT I. Definition Communications Audit is a study to analyze the productivity of companies that allocate a large budget and work energy for their marketing communications and image building as well as those companies that are planning an IPO. II. Measurings covered by the audit The most important feature of a Communications Audit is that it can measure qualitative as well as quantitative values. The items that can be measured are: · Precision of the implementation
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SEALANT COMPANY PTY LTD. FROM : EDDIE P. IRINCO & ALINE TEXTEIRA Audit Seniors SUBJECT : AUDIT PLAN We have conducted an efficient and effective audit through adequate planning. Under ASA 300.5 (ISA 300.02) our audit team had thoroughly plan the work to enable the audit performed in an effective manner. Sealant Company Pty Ltd was assessed on two risks aspects‚ Business Risk and the level of Inherent Risk. BUSINESS RISK ASSESSMENT The audit team had assessed Sealant Company Pty. Ltd
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Softlogic Holding Ltd. • Auditors role in Corporate Governance • Audit Committee of Softlogic Holding Ltd. • Audit Committee’s influence in Corporate Governance protocols at Softlogic Holdings • The Cadbury Committee and Softlogic’s Corporate Governance Strategy • Analysis • Recommendations Introduction • International Standard on Auditing (ISA) 260: “Communications of Audit Matters with Those Charged with Governance” • Governance is the term used
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Safeguards Objective Assessment a) The lending of staff by the firm to an audit client may create a self-review threat. (APES110.290.142) Referring to APES110‚290 142‚ it states that if the firm lend the staff to audit client‚ and it will create the self-review threat. The possible safeguards are as following: Pay more attention on the work done by the loaned staff while in audit engagement. Do not assign any audit responsibility to the task that is performed by that loaned staff. Remove
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AUDIT FAILURE OF WORLDCOM Group 1 Background • WorldCom‚ first named LDDS (Long Distance Discount Services)‚ grew largely by aggressively acquiring other telecommunications companies in 1990s. • For a time‚ it was the United State’s second largest long distance phone company (after AT&T). Background However‚ the year 2002 comes… • In March‚ the SEC began to investigate WorldCom as it reported large profit while AT&T reported loss. • In May‚ Arthur Anderson was replaced by KPMG
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What is a marketing audit? A marketing audit is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change (John‚ Alexander‚ & Theodore‚ 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation
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Sustainable use of energy- A case study on Energy Audit for Centre for Environmental Studies‚ Anna University (V. Vandhana Devi*) Abstract Climate Change & Global warming‚ ever increasing energy prices‚ acute energy shortage‚ forever widening and supply gap‚ hence energy efficiency and conservation measures have gained importance in the recent years. This paper involved an energy auditing with a view to enhance the existing energy efficiency level in the Centre for Environmental Studies
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