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    Marketing Audit Approach

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    pharmaceutical company which manufactures and markets prescription‚ consumer and animal health products worldwide. The company operates in the US‚ Europe‚ Canada‚ Latin America and Asia. Schering Plough ’s net sales in 2005 were $9.5 billion‚ an increase of $1.2 billion‚ or 15%‚ over the 2004 period. In 2005‚ six of the company ’s top 10 products achieved double-digit sales growth. Schering achieved huge success during 2005‚ with other products targeted to primary care physicians. A marketing audit of Schering

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    SCHOLARLY JOURNAL PUBLISHING IN SOUTH AFRICA 1. INTRODUCTION This paper deals with the scholarly publishing industry‚ which is one of the backbones of the research and innovation infrastructure in South Africa. It is specifically focused on academic journal publishing. Being an Academic Librarian this is a topic closely linked with the purpose of my profession‚ that is‚ to facilitate access to relevant knowledge and information that is of a high quality. Academic journal publishing is a complex

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    indus river valley

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    The Indus river valley is now Pakistan and extends into modern day Indian states of Gujarat‚ Rajasthan‚ Haryana‚ and Punjab.  The Indus river valley is a big flood area.  There was a huge flood that killed thousands of people‚ others were injured and 150‚000 evacuated. In the future‚ something like this could happen again due to the unpredictable flooding of the Indus River. There could also be greater problems like water scarcity‚ droughts‚ and food shortages because of the growing population and

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    Strategic Audit

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    Lloyd | | | | | Due Date | 17th April 2012 | | | | | | | | Strategic analysis - Omantel Exective summary Omantel is the leader telecommunication company in the Sultanate of Oman‚ it provides integrated communication solutions through a variety of services using the latest communications technology across its network which covers all regions and parts of the country. It ’s philosophy in dealing with

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    Valley Forge DBQ

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    Valley Forge: Would You Have Quit? This is an EXCELLENT essay to guide you. DO NOT COPY THIS FOR YOUR OWN WORK Remember MLA formatting!!!! Introduction: War is hard but the hardship is not always bayonets and bullets. In December 1777‚ General George Washington made his winter camp at Valley Forge‚ Pennsylvania. The British army under General Howe was only a few miles away in Philadelphia. Washington now has a special problem. Many of his men have signed up to fight for only six months or

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    Even if the company reports high profit it is always looking for areas of growth. Last year the Luxottica Group’s Oakley brand and Intel published their collaboration for the launch of Radar Pace to travel-retail‚ an innovative and smart eyewear which coach in real time all the types of athletes with training programs‚ track performances and authentic feedbacks. All this with a hands-free interface powered by Intel Real Speech. Being currently leader in the global market‚ today‚ the company’s main

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    Audit Planning Memorandum

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    AUDIT PLANNING AND CONTROL 1.0 LEARNING OBJECTIVES After studying this chapter‚ readers should be able to understand: ! The general concept of audit strategy. ! The Importance of audit strategy as an effective plan for an audit. ! Internal control systems‚ evaluation and assessment. ! Audit documentation. ! Relationship with experts. ! Audit risks and its relative importance to audit. ! Components of audit risks. ! How to assess audit risks. 1.1 INTRODUCTION Auditing has developed over many years

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    Valley Forge Essay

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    Valley Forge Essay I would re-enlist‚ because they were low on soldiers {doc c}‚ they need more supplies and in order to get them they need to win. With the amount of soldiers becoming sick and/or dying. Washington’s army was low on soldiers because they got to Valley Forge in December of 1777 and had a very harsh winter there. They had to build huts{a temporary house} because they were going to be there for a little while‚ while George Washington would spy on the British with people who would

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    Audit procedure

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    Auditing procedures: Five assertions: 1. Occurrence: Define: transactions and events that have been recorded have occurred and pertain to the entity. Explain: sales and purchases shown in the income statement belong to the company and are real‚ that is they actually took place. 2. Completeness: Define: all transactions and events that should have been recorded have been recorded. Explain: all the individual transactions making up the balances in the income statement are recorded; no sales

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    Abrams Company Case Study Case Summary Abrams Company is a manufacturer of variety of parts for use in automobiles‚ trucks‚ buses and farm equipment. It has two major sources of customers‚ original equipment manufacturers (OEMs) and wholesalers. There is a vice president in charge of those three major parts division. Each division has its own OEM departments for the new products or innovative existing products‚ while leaving the old ones to the fourth departments of Abrams Company – the Aftermarket

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