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    ENGL 102 DB 1

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    easily forget what was just said. When watching television we only tap into the emotional side of our brain‚ and never think logically. Everything we learn from television goes into our short-term memory‚ but when we use traditional curriculum‚ we have to think and comprehend everything‚ which goes into our long-term memory. For me personally‚ I am a much better learner when I have to read and comprehend something on my own. To summarize‚ people are becoming more dependent on electronics. If we

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    Guide Questions for Mse

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    MSE Guide Questions 1. Appearance: How does the patient look? Neatly dressed with clear attention to detail? Well groomed? 2. Level of alertness: Is the patient conscious? If not‚ can they be aroused? Can they remain focused on your questions and conversation? What is their attention span? 3. Speech: Is it normal in tone‚ volume and quantity? 4. Behavior: Pleasant? Cooperative? Agitated? Appropriate for the particular situation? 5. Awareness of environment‚ also referred to as

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    Wmm Essay

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    of four main parts‚ phonological loop‚ visual spatial sketch pad‚ episodic buffer and the central executive. The central executive controls the three subsystems in addition to this the WMM represents Short Term memory (STM) and shows us multiple ways of information being transferred into the Long Term Memory (LTM). The Phonological Loop of the WMM is called the inner voice‚ this holds verbal information in a speech based form‚ and this however has a limited capacity. The Visual Spatial sketch pad

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    memory model and the levels of processing model) and discuss practical implications of memory research. Atkinson and Shiffrin ’s Multi- store Model of Memory (1968) hypothesises that there are three stores for memory; Sensory memory‚ short term memory (STM) and long term memory (LTM). The theory states that a memory passes through each of the stores and that the importance of the memory determines which store the memory is kept in and thus how long it is retained. This relatively simple model is supported

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    information; these processes are known as encoding‚ storage and retrieval. However with memory comes the natural phenomenon of forgetting which refers to the inability to regain‚ recall or recognise information that was‚ or still is‚ stored in long-term memory. There are many reasons that we forget information but these can be grouped into four main categories; retrieval failure‚ interference‚ failure to store and motivated forgetting (Loftus 1999). Although there are also many strategies that we

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    Outline and evaluate the working memory model The working memory model is the part of the short term memory which is governed by the ‘central executive which monitors and coordinates the operation of the store systems; Phonological loop and visuo – spatial sketchpad. The phonological loop allows sounds to be stored for brief periods. The visuo spatial sketchpad allows visual and spatial information to be stored for brief periods. The two slave systems within the WMM are completely separate and can

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    calling for them. This is an example of _____. 4. Which of these is NOT known to influence the cocktail party effect? 5. Treisman’s modified filter model of attention suggests that some information passes through‚ but only after it has been ranked in terms of _____. 6. According to Treisman’s dictionary unit‚ the lower the threshold of information‚ _____. 7. Which of the following scenarios best illustrates the notion that our attention is like a spotlight? 8. In your textbook‚ a study was discussed

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    Maintenance Rehearsal •Relies on the conscious recitation of information in a rote fashion‚ so that it can be kept in short-term memory for longer than the usual maximum duration of approx twenty secs. •EG: Repeating info over and over in one’s head. Maintenance rehearsal is easily affected by distraction from our STM. •Another drawback is that when info is continually renewed in STM through rehearsal process‚ the amount of new info that can enter is restricted because of the limited

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    carrying out a dual-task. This showed that increased attentional demands are reflected in brain activity. Furthermore‚ evidence for the articulatory process by Baddeley’s ‘Word length effect’ study‚ shows that long words aren’t remembered as easily as short because they cannot fit into the PL. It also showed that when given an articulatory suppression task‚ (e.g. repeating ‘the’ over and over again) you cant rehearse the shorter words quickly enough and the word-length effect disappears. Baddeley also

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    How are attitudes learned? ii. What are the sources of influence on attitude formation? iii. What is the impact of personality on attitude formation? Question 3 Define the following memory structures: sensory memory‚ short-term memory (working memory)‚ and long-term memory. Discuss how each of these concepts can be used in the development of an advertising strategy. Question 4 Should the following decisions be considered legitimate topics of concern in the study of consumer behaviour

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