Singapore International Airlines: Company Analysis [pic] A Marketing Study in partial fulfillment of the Module ADPM/01 Supervised by Ms. Charmie Jayaweera Abstract This report is a comprehensive study on the chronological overview of the Singapore International Airlines (SIA) and gives a brief profile of its various businesses. The report then identifies and discusses the influence of the environmental factors that have given it a dominant position in the global airlines industry
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Executive Summary After carefully undertook a critical review of the five papers which are written by Daniel Chan on the story of Singapore Airlines (SIA) and Singapore Girl‚ it has in fact bring us a lot of thought and the strategies which SIA has used which attain SIA becomes one of the world’s leading airlines company. While SIA is one of the world ’s leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with
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financial statement (or financial report) is a formal record of the financial activities of a business‚ person‚ or other entity. In British English including United Kingdom company law a financial statement is often referred to as an account‚ although the term financial statement is also used‚ particularly by accountants. For a business enterprise‚ all the relevant financial information‚ presented in a structured manner and in a form easy to understand‚ are called the financial statements. They typically
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GROUP MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | |
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Airways. In 1947‚ Malayan Airways operated services between Singapore‚ Kuala Lumpur‚ Ipoh and Penang. During 1972‚ where Malaysia -Singapore Airline (MSA) split in two entities‚ name Malaysian Airline System and Singapore Airlines. Since then‚ SIA has emerged as one of the top international airlines in the industry (SingaporeAirlines‚ 2012). SIA was ranked 17th in Fortune magazine’s list of most admired companies in 2007‚ the only airline to make it in the top 50. The company also consistently receives
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Short-Term Financing There are numerous diverse sources offered for short term financing which is significant for companies to go on with the corporation’s day-to-day procedures. The important sources for short-term financing are overdrafts‚ trade credit‚ and short-term loans. These sources can be used for many reasons. Installment loan is the most confusing financing loan which requires equal payments of the loan life (Block‚ Hirt‚ & Danielsen‚ 2009). A mortgage is an example of installment
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to explore the world and start out something new and challenging. I have chosen the second path to go for. My future goal is to expand the Hospitality firm into the field of Hospitality management and Property Management in the United States‚ Australia‚ Hong Kong . Within the next four years‚ I see myself as an entrepreneur of a large company. In order to accomplish this goal‚ however‚ I must deepen my knowledge of international business and economic issues. Also I need to have a professional
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Leading Asia-Pacific carrier Singapore Airlines (SIA) is caught between a rock and a hard place‚ much like any other airline in this prolonged global recession. Positioned as a premium global brand‚ SIA is struggling in 2009 to offset a decline in demand in the commercial sector. This‚ coupled with losses from hedging fuel‚ higher unit costs‚ and taking delivery of five Airbus 380s by January 2010 or risk paying heavy penalties for delay‚ the airline‚ which flies to about 35 countries‚ must rely
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Whenever thinking of my short and long-term goals‚ five total goals come clearly to my mind. Three of them are short-term goals‚ and two of them are long-term goals. My first short-term goal is getting a leadership position in Sigma Alpha.There are multiple officer positions‚ and I want to apply to one. My second short-term goal is to get a job as a Summer Staff member at Gasper River Catholic Youth Camp & Retreat Center. I have volunteered as a counselor for Gasper River in the past‚ but this year
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Long term goals "Goals are as essential to success as air is to life." One of my favorite sayings‚ It’s ironic that would be my favorite saying since I’ve always been a planner. I always had a plan. Planning for our futures is very important even if those plans may change. One way in which we plan for the future is by setting goals. defines a goal as "the end toward which effort is directed." Part of the career planning process involves setting goals. These goals‚ both long and short term‚ will
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