PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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© 2012. Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad. This is a research/review paper‚ distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/)‚ permitting all non-commercial use‚ distribution‚ and reproduction in any medium‚ provided the original work is properly cited.Global Journal of Management and Business ResearchVolume 12 Issue 12 Version 1.0 Year 2012 Type: Double Blind
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Pepsi [pic] ASK FOR MORE!! INTRODUCTION At the 20’s and 30’s in the 20 century‚ Coca-Cola was the absolute leader of soft drink market. Pepsi-Cola was just a new brand at that time. Pepsi-Cola was thought of just a copy of Coca-Cola and its flavor is similar to Coca-Cola. So the Coca-Cola did not take any importance for it. But later Pepsi-Cola developed fast and became the strongest competitor to the Coca-Cola and now Pepsi shared 40% of the market. It is a big threat
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history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants of the Aquafine Company in whole over
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Price theory of Coca-Cola Company Coca-Cola is a well-recognized soft drink brand in United States. According reports from Coca-Cola in 2012.Coca-Cola Company sells its product around the world in more than 200 countries and has a product portfolio of more than 35‚000 drinks. Based on Interbrain’s best global brand 2011‚ The Coca-Cola brand is worth $74 billion and therefore was the world’s most valuable brand. The market type of the Coca-Cola Company The Coca-Cola Company is a monopoly‚ because
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DR. UNITES STATES INTENATIONAL UNIVERSITY (USIU) MASTERS OF BUSINESS ADMINISTRATION (MBA) MKT 6000: MARKETING MANAGEMENT INSTRUCTOR: DR. PETER KIRIRI Marketing – Term Paper “The Coca-Cola Company” Study Conducted by: Priyanka L. Divecha ID No: 638817 Dated: 14/04/2013 Table of Contents 1.0 INTRODUCTION ....................................................................................................................................... 3 1.1 Background of the Study ..........
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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the targets or ends that companies want to reach. Goals are usually specific‚ challenging‚ and realistic (Bateman and Snell‚ 2004). There are various types of goals‚ including short term‚ long term as so on. Strategic goals are major targets or end results that relate to the long term survival‚ value‚ and growth of the company. Strategic objectives are defined to direct the decisions and the actions of an organization. There are different levels of strategic objectives including functional strategies
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The Coca-Cola Company: a global presence First question: what are the management functions performed by Mr. Goizeta‚ Mr. Hunter‚ and Mr. Ivester? How their responsibilities differ? Management leading functions are planning‚ organizing leading and controlling. All four functions are used by every manger throughout his work‚ but some functions are revealed more than others. Mr. Goizueta used important management functions during his time working for Coca Cola‚ such as planning and leading. He
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and Strategy Assignment week two: “Cola Wars Continue: Coke vs. Pepsi in the 1990s” Professor: Orlando Rivero D.B.A. April‚ 3‚ 2008 Cola Wars Continue: Coke vs. Pepsi in the 1990s Overview This paper will explore Porter’s Five Forces ( Porte 6) and Branderburger and Nalebuff’s Value Net to answer this questionnaire and describe soft drinks industry characteristics. The soft drink industry is concentrated with the three major players‚ Coca-Cola‚ Pepsi‚ and Cadbury Schweppes Plc.‚ making
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