Sourabh Bhattacharya (2011) conducted research on “Consumer Attitude Towards Green Marketing In India”. According to him‚ Marketing is the process which begins with identifying the needs of the consumer and further includes product development‚ delivering products to the consumer and providing after sales service. The conventional marketing process is not specifically concerned or bothered about environmental safety. The contemporary green marketing concept‚ on the other hand‚ analyzes‚ ecological compatibility
Premium Marketing Environmentalism Environment
Consumer Attitude towards ‘Green’ Purchases *Tanushree Shrivastava Research Scholar(IIPS‚ DAVV‚ Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader‚ IIPS‚ DAVV‚ Indore Mobile 9425349044 purnima4@rediffmail.com Abstract The Theory of Planned Behavior‚ based on the value – attitude – behavior hierarchy‚ has been proven as a reliable instrument for measuring green purchasing behavior. This study examines the application of a sub-section of Theory of Planned
Premium Higher education Likert scale Student's t-test
Should Humans Move to Mars? “It’s a fixer-upper of a planet‚ but we could make it work.” [Elon Musk‚ CEO of SpaceX] The idea of colonizing Mars seems pretty far away‚ but consider Apollo. No one thought it could happen except NASA‚ and it seems like that is true for Mars One. Mars One could help humans more than just unhinging that need to explore and find new things. Colonizing Mars could help people fix dwindling resources‚ fix overpopulation‚ and escape global warming. Natural fuel is a very
Premium NASA Space exploration Human spaceflight
My Grandfather says‚ “Looking out the window is not what it used to be”. I was not a 100% sure what he meant‚ so I asked him. He was talking about the whole concept of “Going Green”‚ the fact that there is a limited amount of the earths’ oil left and that landfills are emitting tons of greenhouse gasses into our atmosphere. No one knew about clean alternatives to petroleum such as palm oil and Biodiesel‚ which is produced from waste cooking oils instead of using gas or diesel or that just having
Premium Coal Petroleum Nuclear power
which she describes as white collar and blue collar workers. She makes persuasive use and references‚ official reports‚ and statistical data. She draws heavily on the use of quotations‚ published works‚ subject experts‚ and published articles. All the above ‘moves’ or techniques are used by Ehrenreich to persuade and engage the reader. The premise explored by Ehrenreich in the essay about the “downward mobility” of the middle class into the ranks of poverty
Premium Critical thinking The Reader English-language films
Instructions for Green Acres Seed Company Case Executive Summary Tom Simmons‚ Marketing Manager for Green Acres Seed Company‚ is trying to make a strategy for increasing the company’s sale and profit even though province of Ontario has a highly competitive seed corn market. By setting a promising marketing strategy‚ the company could take over small part of market share from leading company‚ and this would result that Green Acre could get high reputation and awareness in Ontario as well as
Premium Marketing
INDIAN INSTITUTE OF MANAGEMENT‚ KOZHIKODE TOWARDS HEALTHCARE FOR ALL INDIANS INDIAN ECONOMY PROJECT REPORT GROUP 2 SECTION D M SRINIVAS NAIK – PGP/17/216 SHRADDHA SHRIKHANDE – PGP/17/240 SPANDANA A – PGP/17/243 SURBHI KOTHARI – PGP/17/247 YUWALI DABUR – PGP/17/250 SONAKSHI JAISWAL – PGP/17/358 Contents INTRODUCTION The human right to health declares that every individual is entitled towards highest possible standard of physical and mental health. This concept of
Premium Human rights Medicine Health care
America’s Push Towards Asia As America fell under the spell of industrialism‚ our leaders had begun to set their eyes on a new goal of conquering western land‚ specifically Asia. Western countries were the perfect place to establish trade‚ they were able to produce silks‚ pottery‚ and unique spices which America was unable to access. Up until the 1840’s China was completely self-reliant relying solely on the countries natural resources and self made goods. During 1840 Great Britain found a product
Premium United States China World War II
Green Data Center with Virtualization and Cloud Computing Technique ________________________________________________________________________ Nowadays‚ reducing the power consumed by large-scale data centers is most concerned issue in several large enterprises. Most of them have a number of servers situated in all branches providing online services. This consumes large amount of power for maintaining and cooling. Virtualization is a promising approach to consolidating multiple online services
Premium Cloud computing Virtual machine Data center
“Should Businesses Go Green” Recently‚ environmental issues have converted into a major concern on a global scope leading to economic instabilities; these issues range from preservation and energy use‚ to deforestation and water shortage. (Videen‚ 2011) As a result‚ a phenomenon that has appeared over 20 years‚ “Green Movement”‚ has become a center of the discussion. (Fok‚ 2012) The term “Green” became popular in the context of describing the environmental conscious company‚ which is concerned
Premium Sustainability