unobtrusive means of analyzing interactions e.g. brand / consumer‚ media / audience / consumer‚ organisation / document / reader Disadvantages • Can be time consuming • Can be difficult to automate or computerize • Is often oversimplified‚ there should be a sound theoretical framework to guide the process • Tends too often to simply consist of word counts • Can disregard the context that produced the text e.g. social changes over time When might content analysis be used? • useful for examining
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UPS in 2006 Customer Service and CRM Initiatives Case study Reference no 506-163-1 This case was written by Mridu Verma‚ under the direction of Kaushik Mukerjee‚ ICFAI Business School‚ Pune. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. © 2006‚ ICFAI Business School‚ Pune. No part of this publication may be copied‚ stored‚ transmitted
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Introduction Not many industries have seen such a dramatic change and decline in their traditional business model like the music industry has seen it in the last 15 years. The internet hugely damaged CD sales‚ along with the rise of MP3 Players that allow consumers to store entire record collections into a device the size of their pockets. If you look at the industry in 2013‚ one can clearly see that the traditional business model of record labels is about to vanish and market analysts even predict
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Title: DM Drogerie Markt and CRM Company – brief description Dm drogerie markt owns and operates drug stores. The company was founded in 1976 and is based in Wels‚ Austria. It is one of the biggest drug stores in central and eastern Europe. Nowadays there are more than 2.500 stores in 11 countries around Europe. There are more than 369.000 employees all together. There are about 70 stores opened in Slovenia. Their offer encompasses: beauty‚ health‚ baby‚ photography and household products.
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Customer Relationship Management by Maruti Suzuki India Ltd. About Company: Maruti Suzuki India Ltd. is one of India’s leading four-wheeler automobile manufacturers and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. The company headquarter is in Gurgaon‚ Haryana (near Delhi). More than
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Exporting PMA/CRM software package into Russian Federation by BTS Software Pty Ltd Strategic export marketing plan – Situation Analysis Executive summary BTS Software Pty Ltd is an Australian software company developing innovative state-of-the-art products. The latest product released by the company is BTS Software-PMA a Process Mapping software tool targeted at the banking industry. The product is relatively easy to implement and can be customized by non-technical staff. Additionally
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Arizona Kara Laramore English 7 Mrs.Deshambo February 12‚ 2016 Introduction I chose Arizona‚ “The Grand canyon state”. One of the main reasons i chose this state was because you never hear much about Arizona. Arizona is mainly a desert‚ but that doesn’t make it just barren wasteland. Arizona is actually a really nice place despite the scorching weather. I didn’t have a specific thing that i wanted to learn from Arizona. I just want to know more about
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Assessment –Part 1 Develop and Implement diversity policy A two page essay on ‘Workplace diversity’ (You may include a definition for diversity‚ different aspects‚ and benefits‚ challenges of diversity‚ diversity in Australia or any other area that you are passionate about). Definition of Workplace Diversity Diversity is the inclusion of things‚ people‚ and places that are different. For example‚ having different races‚ genders‚ ages‚ and ethnicities of people in one place is showing
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Part 1 One of the best experiences that I have had as a customer has been with Amazon.com. I regularly buy my schoolbooks; supplies and many other products form their online store. Amazon.com was launched in 1995‚since then Amazon has become the biggest online retailer with a customer base of over 20 million. It has expanded from selling books to music CDs‚ videos‚ toys‚ electronic equipment‚ and anything else you can imagine.‚ New or used. Part 2 I’m a very loyal customer of Amazon.com for
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Tom wakes up on a very sunny morning ready to leave his house‚ not excited for his summer vacation. Tom starts his summer by winning a one person ticket to go to Texas for a visit to the famous Old Texas Ranch for two and a half weeks staying on the ranch. He thinks how his trip is going to be since Texas is a very hot state to be in‚ how he will adapt to the weather‚ air quality‚ and food. Tom was a person that was interested in technology and geography. He is currently thirty two years old‚ married
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