UNIVERSITI MALAYSIA SARAWAK Assignment EBA 6423 Strategic Marketing Individual Assignment Case 1: Price the Product Name: Martina ak Minggat Matrix no: 12030020 Prepared for: Prof Dr Ernest Cyril De Run CASE STUDY 1: Which option would you choose‚ and why? 1. No. Pricing the entire menu at $1.29 would make things simple for the company and consumers‚ as well as offering the most potential profit per item. However‚ the challenge would be to convince consumers that the $1
Premium Marketing Pricing Price
Break Even Analysis In business planning‚ asking the proper questions and obtaining answers to those questions is arguably the most important thing. Questions such as; how much do we have to sell to reach our profit goal? How much do our sales need to increase in order to cover a planned increase in advertising costs? What price should we charge to cover our costs and allow for the planned profit goals? Is our business going to be profitable? Answers to such difficult questions become accessible
Premium Variable cost Business Management accounting
and their competitive organizations set the prices for their industry. “Because of their “fewness‚” oligopolies have considerable control over their prices‚ but each must consider the possible reaction of rivals to its own pricing‚ output‚ and advertising decisions” (Brue et al‚ 2009). The two main competitors for the McDonald’s corporation are Burger King and Wendy’s. The pricing summaries for all three organizations are very similar. With prices fairly consistent‚ how are companies competing
Premium Pricing Marketing Economics
TOTAL REVENUE APPLICATION At a price of $3 each‚ SHAPE magazine sells 1.25 million copies of its magazine targeted to young women seeking a healthier lifestyle. If the price is increased to $3.25 each‚ only 1 million copies will be sold. Fixed costs are $1 million and unit variable costs are $0.50 per magazine. From the information provided here‚ what is SHAPE magazine ’s total revenue‚ obtained at the higher price? a. $3‚750‚000 b. $3‚250‚000 c. $2‚125‚000 d. $1‚625‚000 e. $675
Premium Variable cost Costs Total cost
PRICE GOUGING IMMORAL‚ IRRESPONSIBLE OR FULLY JUSTIFIED BEHAVIOUR??? By Alicja Weiss Abstract: Price gouging arises when‚ in the wake of a disaster‚ retailers roughly increase their prices for basic commodities to gain more revenue. The majority of people believe that price gouging is immoral others that it is a fully justified behaviour. The rationale of this document is to investigate a quantity of issues surrounding price gouging‚ and to argue that the widespread ethical
Premium Ethics Morality
Social Stratification: How women should break the glass ceiling? The glass ceiling starts to form itself very early on. Glass ceiling is one of the most compelling metaphors used for analyzing inequality between men and women in the workplace. Appelbaum & Chambliss (1997 : 232) describe the term ‘’glass ceiling’’ as a seemingly invisible barrier to movement into the very top positions at all levels of employment in business and government‚ which makes it difficult for women to reach the top of
Premium Employment Glass ceiling Woman
As far as raising gas prices‚ I think that will cause more damage than good. People rely too much on transportation nowadays to make gas expensive. It would potentially put the economy back into a recession. I have a full-time job that is 30 miles away from where I live. It would take me three hours to get to work every day if I had to take public transportation‚ as I would have to board four buses to get there. I would have no choice but to pay the current gas prices just to get back and forth
Premium Automobile Internal combustion engine Capitalism
English 1023---M02 28 October 2012 Gas Prices Today‚ gas price as a national average have risen to 2.1 dollars per gallon. This is the highest gas price increase since 1990‚ during operation desert storm. What is the cause of this drastic increase in gas prices? Limited supply of crude oil from the Middle East some say. Others think the cause is high trade tariffs on incoming foreign oil. But what is the solution to this problem? Is it drilling in our national wildlife reserves in Alaska? Dropping
Premium Gasoline Petroleum Internal combustion engine
Why Did Global Food Prices Rise? For the last 25 years global food prices have been falling‚ driven by the increased productivity and output of the farm sector worldwide. In 2007‚ this came to an abrupt end as global food prices soared. By September 2007‚ the world price of wheat rose to over $400 a ton-the highest ever recorded and up from $200 a ton in May. The price of corn (maize) surged to $175 a ton‚ some 60 percent above its average for 2006. An index of food prices‚ adjusted for inflation
Premium Food security Poverty Food
Summer2011-Microeconomics-Exam Two Practice 1. To calculate the total utility of consuming N products: A. add the additional satisfaction of consuming each product up to N and multiply by its price. B. add the total satisfactions of consuming each product up to N. C. multiply the additional satisfaction from consuming the Nth product by its price. D. multiply total satisfaction from consuming N products by N. 2. Suppose that the following table lists the utility that Steve receives from consuming oranges at 50
Premium Costs Economics Supply and demand