COLLEGE OF TOURISM‚ HOTEL AND TRAVEL INDUSTRY MANAGEMENT Bachelor of Science in Travel and Tourism Management A Case Study on China Outbound Market In partial fulfillment for the requirement in World Tourism Information Tuesday 10:00 am-1:00 pm Submitted by: Bolivar‚ Rupert Jakenberg O. Brondial‚ Adelaine Sarrah A. Coderes‚ J Reneca Cruz‚ Lester C. De Guzman‚ Gian Stefan L. Malveda‚ Ria Joyce R. Villagomez‚ Jenjen M. Submitted to: Professor Argel Dela Cruz August 16‚
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corporations and multinational companies renounce the traditional research and development form in the host country where they have set up research and development centers. In this report I will discuss about Motorola’s reasons to enter China and commit itself as a local company. Moreover‚ I will talk about the localization strategies in china and its market position. Apart from that I will illustrate the PEST and SWOT analysis of Motorola’s localization strategy in China. Furthermore‚ I will discuss
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SABMiller in China A Case Study on Global Market Entry Strategies BA 175 | Global Marketing THX ------------------------------------------------- INTRODUCTION SABMiller‚ the company formed when South African Breweries (SAB) PLC bought the Miller Brewery unit of Philip Morris in 2002‚ is the world’s third largest brewer. Before the acquisition‚ SAB is already operating more than 100 breweries in 24 countries‚ most of them in the developing countries of Central and Eastern Europe; and Miller
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Market in General 3 1.2 Situation of GM China 4 2. Defining the Problem 5 2.1 Technology “Shakedown” 5 2.2 Going down-market vs. Securing Quality-Image 5 2.3 Problems in Home Market 5 2.4 Increasing Competition 5 2.5 Possible Take-Over of GM China by Chinese 5 3. Problem Causes 6 3.1 Technology “Shakedown” 6 3.2 Going down-market vs. Securing Quality-Image 6 3.3 Problems in Home Market 6 3.4 Increasing Competition 6 3.5 Possible Take-Over of GM China by Chinese 6 4. Alternative Solutions
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Case study: Starbucks in China Starbucks – A global company? The 1971 founded company Starbucks has undergone an impressive expansion throughout the last years and as a result now is the leading coffee house retailer in the world. Due to several joint ventures‚ partners‚ and an enormous amount of directly operated stores‚ it is present in more than 34 countries and serves around 33 millions of customers per week.1 Moreover‚ the company significantly increased its global publicity within subscribing
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2014 Fall A Core Schedule ‐ DRAFT 8:30‐ 10:00 10:20‐ 11:50 1:15‐ 2:45 3:00‐ 4:30 Week 1 8:30‐ 10:00 Section 1 & 2 3 & 4 3 & 4 1 & 2 MONDAY 9/1 STATS MANEC Section 1 & 2 3 & 4 3 & 4 1 & 2 MONDAY 9/8 STATS MANEC 10:20‐ 11:50 Section 1 & 2 3 & 4 3 1 1:15‐ 2:45 2 3:00‐ 4:30 8:30‐ 10:00 4 TUESDAY 9/2 STATS LIT 4 TUESDAY 9/9 STATS LIT 10:20‐ 11:50 1:15‐ 2:45 3:00‐ 4:30 8:30‐ 10:00 Section 1 & 2 3 & 4
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Term limits refers to the number of terms that an elected official can hold in office. They cannot run for office after they reached that set number. Each member of government has a different number of terms that they can hold their position for. The president can hold two terms on office. In Michigan‚ the governor and senator can each hold two terms in office at four years per term. The house can hold three terms in office‚ but only at two years per term. I believe that elected officials should
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first name given to this innovative company that took the world. Later to be known as Dell Computers Corporation and now Dell Inc.‚ this company was founded by this‚ college dropout ‚ Michael Dell in the early 1980’s who started out upgrading hard drives for IBM compatibles. A year of computer upgrades for local businesses the company had grown to a $6 million business‚ at the end of 1985 Dell started offering custom built-to-order machines which caused the company to explode with $70 million in sales
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INTRODUCTION China Airlines Introduction In Dec 2010‚ China airlines Ltd‚ announced that it had recorded sales revenues of 138.14 Million dollar as for flights carrying people. The company’s Sales Revenue increased by 41 % from Dec 2009 in which the company had achieved 98 Million Dollars. This increase was followed after the company’s announcement in January 2010 that its recorded Sales reached an amount of 358 Million dollars in Dec 2009 including civil and cargo services. These numbers show a
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Doing Business in China Week I. White face = bad person Good and trusted person have red face Always answer yes when someone asks have you eaten (toujours attenuer ses propos : frequently‚ sometimes‚ usually..) Yes doesn’t mean yes Importance of the hierarchy Culture overview The cultural Bell Jar (ordonnée ‘’number of person’’ / abscice vers la gauche ‘’reserved’’ (chinese for example)‚ vers la droite ‘’emotional’’ (italians for example) When we speak about culture: we must
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