"Should companies involve their marketing channels in the design of their promotional programs what are the advantages and disadvantages of doing so" Essays and Research Papers

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    the internet has made it possible for us to do a lot of things easily; it has a lot of advantages as well as disadvantages to name some of the advantages the internet provides us with unlimited communication and information everything we need to look that can be done just by one click away on the internet. You can even keep in touch with your friends‚ share thoughts with them‚ and so much more no matter what the distance is. Moreover‚ when you need to research about a particular topic you can just

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    B) supply chain C) marketing channel  D) wholesale consortium E) multinational enterprise  2) A marketing channel strategy is a set of activities focused on designing and managing a marketing channel for the purpose of ________. A) expanding a firm’s position in niche markets B) improving a firm’s sustainable competitive advantage C) minimizing difficulties with global distribution centers  D) evaluating marketing expenses in order to find cost savings E) modifying the marketing mix to extend the

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    What are the advantages and disadvantage of Starbucks degree of vertical integration and channel expansion? Vertical Integration is a kind of company that controls all of the process of production. Advantage • Starbucks retains their brand competence by controlling all the process of production by themselves which starts from growing the coffee plant‚ selecting the coffee nut‚ roasting the nut‚ grinding the nut until mixing with ingredients and become a cup of coffee and also have selling

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    205 – Principles of Marketing June 29‚ 2011 Abstract This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical‚ Horizontal and Multichannel Marketing Systems. It also‚ explains my target market needs at the Hershey Company. There is also a brief description of how many channel members the company needs and why they need them. Hershey Company Introduction The Hershey Company is one of the largest

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    the way to communicate is through writing‚ audio‚ verbal and so forth. All have positive effects and negative effects on our lives and the way to communicate. Communication can also be very helpful but sometimes it can be very dangerous Advantages of verbal communication are saving of time‚ saving of money‚ more effective‚ knowledge of reaction of message‚ clear doubts and increase in productivity and efficiency. While for disadvantages of verbal communication are lack of proof of message‚ not suitable

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    1 Developing Communication Strategy Advantages and Disadvantages of Different Types of Media Different media have different strengths‚ weaknesses‚ drawbacks‚ advantages and costs. An effective communication strategy usually uses a mix of at least 2 or 3 different types. Choice of media and format depends on: 1. your audience(s) √ 2. your budget √ 3. the communication channels best for your specific audience(s) and √ 4. how long the communication intervention will continue 5. and how critical

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    What are the advantages and disadvantages of the European Union? What are the implications of the European Union on military and economic affairs? The European Union is a system that was created to help form a unity‚ and strengthen European states. After two ruinous world wars and the extension of Soviet power‚ many people recognized the need for some form of European unity(Perry‚ Berg‚ Krukones pg. 458).The European Union was originally formed from the European Coal and Steel Community. The community

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    products go to companies that have a famous brand name to show people that they are in a higher class status and because of familiarity as well as trust in some brands over others. Three types of branding are brand‚ brand name and brand mark. Brands are a name‚ symbol or a combination of both that identifies a company and its products‚ brands also link products to its customer. The part of a brand that is the words‚ letter and number (7-eleven) is the brand name. The owners of the company always protect

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    The Internet as a Learning Tool: Planning Perspectives (the Singapore Experience) Jeremy Tan <jeremy@ncb.gov.sg> National Computer Board‚ Singapore Sam Wong <wpm@moe.ac.sg> Ministry of Education‚ Singapore Background In 1991‚ Singapore came online through her first Internet service provider (ISP)‚ Technet Unit. This unit was part of the National University of Singapore‚ with funding by the National Science and Technology Board (NSTB). Internet access was then limited to R&D

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    of them. So before going to the advantages and disadvantages of globalization‚ lets us try to grasp this concept first. Simply put‚ globalization is an ongoing process of integration of regional economies into global network of communication and execution. Let me explain this a bit. Assume that you are a mango farmer in India and you grow very good quality mangoes over there. Obviously‚ your fruit is highly appreciated in India‚ but you also know that you shall get a better value in US. So the network

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