Pricing Strategies Marketing 0571 September 27‚ 2012 Pricing Strategies Price is one of the key elements to consider when deciding which products and services to provide and where to sell them (Kotler‚ & Keller (2006). Companies face several pricing issues when selling products and services abroad. Once a company decides on which country to sell in‚ it must determine the best mode of entry. Some choices of entry are indirect exporting‚ direct exporting‚ licensing‚ joint ventures
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incorporated in 1993 to compete in the emerging and rapidly growing industry that provides secure‚ off-site storage of documents for other corporate customers. The demand for storage was fueled by the need for corporations to retain records of sales contracts‚ employment records‚ compliance records‚ and other documents. The convenience of secure storage and easy recovery in professionally managed warehouses appealed to corporate clients that wanted to save space in their more expensive office buildings
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are actually entered into contracts without knowledge. In simple words‚ contract is a bargain‚ in which both parties are expect to get benefits with consensus ad idem in a legal relation. An offer is a necessary element that must present for a legally binding contract to be in place. An offer and an invitation to treat are two different aspects. An invitation to treat is defined as an action inviting other parties to make an offer to form a contract‚ whereas an offer is an expression made by
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QUESTIONS - Offer 1. What is an offer? 2. What is an invitation to treat? 3. List the factors that the court will take into account in distinguishing between an offer and an invitation to treat? 4. Name a case which is authority for the rule that a request for tenders is an invitation to treat. 5. What is the effect of the distinction between offer and invitation to treat? 6. Is possible to make an offer to the whole world? Self-test Questions – uNILATERAL OFFERS
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or services is worth to the customer. 2. Pricing decision is usually viewed as a way to recover cost‚ but we need to take the customer into the account/ consideration. The price could be higher than customers are willing to pay for that product. 3. The major factors affecting price are: a. Marketing Strategy b. Customer perceived Value c. Competition d. Cost 4. Role of Marketing Strategy in Pricing a. Price should be consistent with the pricing strategy. b. Target market decision affects
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it merely needs to be “sufficient”.’ Discuss the accuracy of this statement. Your answer should include a detailed explanation of “nominal” consideration and “sufficient” consideration and how these legal concept interact in situations like that in Williams v Roffey Bros & Nicholls (Contractors) Ltd [1991] 1 QB 1. Your answer should also discuss whether Australian contract law should (or should not) provide greater clarity as to what is (or is not) sufficient consideration. ESSAY STRUCTURE
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Marketing Management Psychological Pricing Rodrigo Fernández-Romero. 20th March 2010. Psychological Pricing Many sellers believe that prices should end in an odd number (9‚99€) instead of 10€ as price. Why?. • • • Because consumers have the tendency of ignoring the last digits instead of doing the rounding. Although actually seeing the cents‚ they may subconsciously ignore them. Some suggest that this effect may be enhanced when the cents are printed smaller (for example‚ €19.99)
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Offers may be withdrawn at any time up until acceptance. Discuss the extent to which you agree with this statement and analyze the rules which determine the validity of withdrawal. There are two main issues to be dealt with in order to answer this question. Identify what is certified to be a valid offer and a valid acceptance. The second issue is knowing and analyzing the rules which determine the validity of withdrawal. First and foremost‚ to have a valid contract‚ there must be valid
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each. HUL’s approximate market share in toilet soaps is 46% and about 36% in detergents. Analysts said the company will have better pricing power in the key business while volume growth in these categories too is estimated to be in double digits. After discounting prices on toilet soaps and detergents to grow volumes‚ the company in FY11‚ took a corrective pricing action in both categories‚ as input costs rose. According to annual report‚ the company had lost around 590 basis points (bps) of market
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Transfer Pricing Question 1) BADM4280 Paper Ltd. is a division of GH Inc. BADM4280 Paper Ltd. produces paper and sells it to a number of companies‚ as well as to GH Inc. who uses it in their textbook division. Recently‚ the vice president of marketing for GH Inc. approached BADM4280 Paper Ltd. with a request to make 20‚000 units of a special paper product. The following information is available regarding the BADM4280 Paper division: Selling price of regular paper per unit $80
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