P&G-Gillette Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn (£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products‚ a marriage of the best in their respective industries. The merger of the two companies created “the world’s largest consumer products conglomerate.” Gillette was a leader in its category of razors and batteries‚ merging with P&G provided it access to P&G’s technology and marketing skills
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Gillette Indonesia Case Analysis Gillette - SWOT Analysis #Strength High Quality Brand Local manufacturing 50% Market share already Gillette name means Shaving in Indonesia First Mover advantage #Weakness Employee ( Manager) retainability Poor distribution in remote villages #Opportunity 160 million population with 30% living in cities Political environment stability Increasing income Western influence in Shaving Increasing work opportunities Potential to increase
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Gillette Indonesia – What marketing plan would be appropriate for Gillette Indonesia? Situational Analysis Gillette is a well-known manufacturer of personal care products around the world. Blades and razors are the main revenue drivers accounting for 40% of total company revenue. * Strengths: Strong brand awareness‚ increasing incidences of shaving‚ market share of 50% expected in 1996. Consistent growth over last 5 years. * Weaknesses: Plant expansion delayed to 1997 – pressure
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Case study discussion – Gillette loses face This is a deceptively simple-looking case. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn‚ the author of the article. In fact‚ things are by no means so clear-cut‚ students need to do some careful analysis‚ particularly in the area of Gillette’s corporate-level strategy‚ before this becomes plain. They have to be prepared to think hard about the success factors in the different businesses
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School University College Dublin Frank Bradley 17 October 2011 GILLETTE INNOVATION Gillette with over 70 percent market share in the wet shave market in both the US and Europe dominated the category. This dominance was born from a relentless pursuit of better shaving technology‚ a willingness to invest whatever was needed to manufacture its products effectively‚ and a formulaic‚ integrated marketing strategy. Gillette prided itself on its innovations in shaving technology and its ability
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Moving too Gillette has been the most life changing experience. It may not seem like much‚ and it very well might not of been caused by me moving. But I am definitely a more mature person now. I used to be very moody‚ I felt like life sucked and that was that. I called that idea realism. I felt bad for myself at all my my tiny problems and acted like they were to worst thing ever. I was digging a hole for myself then complaining about how deep it was. I thought that it was smart to think this way
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Formative assessment Student No. 1233186 What aspects of Modernity most worried Durkheim? Modernity can be defined as a pivotal point in the development of contemporary society‚ arguably a concept still relevant and effectual to this day. Modernity is‚ however‚ an entirely conceptual entity. Within our context as social scientists‚ perhaps it has a more specific meaning‚ though modernity had a diverse effect upon very many of the components of the world we live in. Admittedly the world we
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What aspects of modernity most worried Durkheim? Modernity is a collection of Idea’s that foster new ways of thinking about the subjects of society‚ economics and political thinking in comparison to the classical way of sociological ideas. Modernity was a name given to a big idea‚ a big sociological theory‚ which consisted of lots of smaller ideas. It was a historical change‚ whereby more than two hundred years in the past‚ European societies underwent a significant and quite rapid change in all
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Marketing Plan Facial Hair Removal Cream For Men Marketing Objectives To maintain as the global leader in the service provider for depilatory (facial hair removal) for men To be the 1st and only company to introduce facial hair removal cream for men To increase market share by 10% in the target market Financial Objectives To increase sales revenue by 2.5% globally for Financial Year 2011 To increase profit by 1.0% for Men Facial Grooming Group for Financial Year 2011 Value Proposition Statement
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In “ What Should We Worry About‚” Steven D. Levitt and Stephen J. Dubner talk about how humans beings are more afraid of the known instead of being scared of the important risks that are unknown. I understand Levitt and Dubner’s point but I disagree. I do not consider the known risks to be scary. I do fear the unknown‚ things like breast cancer‚ heart disease‚ and any form of viruses that can lead to severe sickness or death. These are things that could cause my loved ones and me great pain and
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