MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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Barbie dolls were born in the Wisconsin state of American 50 years ago. They are no longer simple dolls‚ but a symbol of American women‚ American culture and an ideal embodiment of global female. The following essay will firstly discuss Barbie dolls’ historical and cultural background of the era when they appeared. This part includes three aspects‚ which are the consumer society of America at that time‚ the prevailing of hedonism in the consumer society and the enhancement of self-awareness among
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of toy safety in reference to Mattel‚ Inc.‚ one of the world’s leading toy makers. Mattel had ordered a series of recalls of children’s playthings that had been found to be coated with lead paint. The toy recalls had alarmed parents and consumer activists‚ as well as the toy industry‚ retailers who marketed their products‚ and product safety regulators. I will address the following circumstances that involved Mattel and their safety issues. Do I believe that Mattel acted in a socially responsible
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1959‚ Barbie has been an icon‚ an image of little girls’ dreams and in its development has been a reflection of American society. This can be seen in Barbie’s wardrobe‚ career and her cultural view of the world. She was a role model for young girls in terms of hygiene and housewife equality‚ which she made as a joyful experience. Barbie has been criticized for having a Barbie’s curvaceous body and revealing garments are perceived to promote sexuality and promiscuity. Many believe that Barbie creates
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better known as Barbie‚ was first introduced in 1959. This new doll sold for $3.00‚ and became the new toy that every little girl (or boy) wanted. Two years after Barbie was introduced‚ Ken Carson was introduced to the doll family in 1961. Barbie & Ken may be a fun toy to have‚ but are highly judged for not being reality. Today I will talk about Barbie & Ken’s history and their history as a couple. Barbie is a fashion doll who is manufactured by the American toy-company Mattel‚ Inc. Ruth Handler
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What Went Wrong at Mattel The toymaker is recalling more dangerous toys made in China. Its troubles may be a warning sign for other multinationals Elmo‚ Barbie‚ Big Bird‚ and Dora. They are some of the most familiar and best-loved children’s characters. Now they’re caught up in the global debate about the safety of Chinese-made products. Mattel (MAT)‚ the world’s largest toymaker‚ announced on Aug. 14 an expanded product recall‚ involving vehicles based on the hit movie Cars that had lead paint
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Marketing planing They started with wood products‚ first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels‚ the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels‚ Fisher Price toys‚ American Girl dolls. Polly pocket‚ Matchbox cars‚ UNO‚ Power Wheels. Mattel’s dolls are sold
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Summary of Case Mattel’s Toy Recalls and Supply Chain Management This case talks focuses on the event in the year of 2007 when Mattel – the leading global toymaker – voluntarily recalled its toys from worldwide stores. Mattel’s name is synonymous worldwide for its most famous product – the Barbie Doll. The recall was initially for 83 toys which had excessive lead paint and soon after 6 more products we recalled which had a design problem of small magnets coming off the toys in addition
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What Should A Billionaire Give and What Should You? Not everyone can write a big check to their favorite donation foundation‚ but everyone should give something to someone that is worst off than they are themselves. Billionaires like Bill Gates give millions to charity year after year; yet we still see and talk about the same things that are wrong with the world year after year as well. Those millions of dollars are sent to other countries to try to get them on their feet. But‚ millions of people
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MINH TRAN – DMA # 1 Barbie-Q By Sandra Cisneros Cisneros opens her tale with a possessive pronoun: “yours”‚ which confounds readers and draw their immediate attention. Without delay‚ they are then brought into the world of Barbie Dolls: “yours is the one with mean eyes and a ponytail” and “mine is the one with bubble hair”. Here‚ we are overwhelmed with details of the dolls’ costumes - “Red Flair”‚ “sophisticated A-line coatdress with a Jackie Kennedy pillbox hat”‚ “white gloves”‚ etc. - listed
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