October 31‚ 2012 Barbie- An American Icon Icons like Barbie recognized for their popularity and effects on society. Barbie is a subject of obsession all over the world. Collectors‚ consumers and even some designers become enthralled in the Barbie world. Designers create special designs to fit a specific trend of the high fashion runways. Collectors all over the world collect and spend amazing amounts of money to have the original Barbie in their collection. The consumers have made Barbie a true icon
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Dangers of Barbie Girl Toys started out as children’s entertainment‚ but have toys always just been for entertainment? Or can they affect the way a child develops‚ or interprets the world around them? The toys you play with as a child send messages that can influence your idea of what is socially acceptable. Toys teach you how to become who you are because of the roles they play. Media plays a major role in that‚ if you have a certain toy that comes out in a TV series‚ you play with the toy the
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Case Analysis Mattel Company Shorter University MGNT 3410 Class 2 Team Assignment In 1945 the Mattel Company was founded in a California garage by Ruth and Elliot Handler and Matt Matson. The company got its start producing picture frames but soon realized the potential of the toy industry. The company that begun as a garage workshop became a publicly traded company in 1960 and sales exceeded $100 million dollars by 1965. Mattel changed the toy producing business
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issue of toy safety‚ how to make it better and improve it (Anne T Lawrence‚ 2008). What brought about the hearing was the Mattel Company‚ who is known as one of the “world’s premier toy companies” and was the Global leader in the design‚ manufacture‚ and marketing of toys along with other family products had ordered a series of recalls of toys and other children’s playthings. Mattel manufactures over 800 million toys annually. They began their business in Southern California in a garage workshop manufacturing
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The previous crisis of Mattel included that the products were tainted with lead paint and that some of the products had loose little magnets. Both of these faulted products could have caused harm to the children. This is why it was decided to recall all these products and take measured to prevent this from happening in the future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication
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In the poem “Barbie Doll”‚ by Marge Piercy‚ the use of imagery‚ symbolism‚ and irony expresses a tragic‚ cruel society that emphasizes appearance above personality and unrealistic beauty ideals above health and happiness. Throughout the poem a young girl is raised and bullied to believe that her appearance is the most important aspect of her self. Her self worth is torn apart until she dies. The use of imagery‚ symbolism‚ and irony works to deliver a heartbreaking message about the flawed society
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Case Study: Mattel and Toy Safety 1. Introduction 1. Situational Analysis Mattel Inc.‚ headquartered in El Segundo‚ California was the global leader in design‚ manufacture and marketing of toys and family products. Mattel toy lines included such best selling brands as Barbie‚ Hot Wheels‚ Matchbox‚ American Girl‚ Radica and Tyco as well as Fisher-Price brands including Little People‚ Power Wheels and a wide range of entertainment-inspired toys. In 2007‚ Mattel manufactured about
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com/toefl-essays/expression-never-never-give-means-keep-trying-and-never-stop-working-your-goals-do-yo-0 Essay topic: The expression "Never‚ never give up" means to keep trying and never stop working for your goals. Do you agree or disagree? The expression "Never‚ never give up" means to keep trying and never stop working for your goals.Some people really believe in this and live their lives trying their best to get to their goals. Other people give up really easy. Personally I agree with the
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Gender Roles in Toy Story 3: To Barbie or Not To Barbie Gender is not biological‚ only the sex of a person is. One’s gender is determinate upon who they are in their mind and soul. In Toy Story 3‚ the sex does not exactly match each toy’s gender. There is a question of boy’s toys versus girl’s toys. For example‚ just because Jesse is a girl‚ doesn’t necessarily mean she is a girl’s toy. The same goes for Ken‚ who is in fact a girl’s toy‚ even though he is a boy. The characters exemplify how
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Based in California‚ Mattel‚ Inc. designed‚ manufactured‚ and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls‚ Hot Wheels die- cast vehicles‚ Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson‚ 2010). Summer of 2007‚ Mattel‚ a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing
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