feet 9 inches tall.[18] Mattel said that the waist of the Barbie doll was made small because the waistbands of her clothes‚ along with their seams‚ snaps‚ and zippers‚ added bulk to her figure.[19] In 1997‚ Barbie’s body mold was redesigned and given a wider waist‚ with Mattel saying that this would make the doll better suited to contemporary fashion designs.[20][21] "Colored Francie" made her debut in 1967‚ and she is sometimes described as the first African American Barbie doll. However‚ she was
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com/od/bstartinventions/a/The-History-Of-Barbie-Dolls.htm 1.Barbie’s "real" measurements are 5 inches (bust)‚ 3 ¼ inches (waist)‚ 5 3/16 inches (hips) 2.Her weight is 7 ¼ ounces‚ and her height is 11.5 inches tall. 3.The Barbie doll was invented in 1959 by Ruth Handler (co-founder of Mattel)‚ whose own daughter was called Barbara. 4.Barbie was introduced to the world at the American Toy Fair in New York City. 5.The Ken doll was named after Ruth’s son and was introduced two years after Barbie in 1961. http://xroads
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Case Study: Real Choices at Mattel 9/25/11 1. The decision facing Mattel is whether to continue to produce their products internationally where cost are low‚ or produce them in the United States where costs are significantly higher but quality is better. Mattel might want to even reconsider going global if there sales are decreasing more internationally than in the United States. Mattel needs to determine how many of the products produced internationally were recalled versus the amount of
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The Barbie Doll: Perfect in an Imperfect World Imagine long blonde hair‚ perfect tan skin‚ a tall slender body with perfect measurements and outfits that only accentuate the perfect features. It might be hard‚ or impossible‚ to bring to mind a human being who could fit these characteristics. If I were to say‚ long blonde hair‚ perfect tan skin‚ a tall‚ slender body with perfect measurements and outfits that only accentuate her plastic body‚ what comes to mind now? Young children have received Barbie
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In the summer of 2007‚ Mattel‚ the largest toymaker in the US‚ saw its sales dip sharply when it recalled its Chinese-made toys several times. The recalls also led to public hearings in the US Congress‚ which significantly affected its reputation. Like other toymakers‚ Mattel had been relocating its production abroad and outsourcing the manufacture of parts and components. In 2007‚ Mattel produced 65% of its toys in China.1 In contrast to its competitors‚ however‚ Mattel understood the importance
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Mattel Group Equity Valuation Jeremy Gilbert Angela Gorczyca Michael Innerebner Erin Kunselman Andrew Mead Mattel Valuation TA B LE OF CONT ENTS Executive Summary.................................................. 3 Business & Industry Analysis................................... 6 Industry Analysis .............................................................6 Five Forces Model...........................................................7 SWOT Analysis ..................................
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In my opinion‚ I think that Americans would give up their privacy to get back free services. I say this because most Americans right now do not read privacy policies‚ so they do not know how much information they are giving away now. With how advertising works now I think it almost would benefit not only the advertisers but also the people that give away their information. Advertising on the internet is based off an algorithm that people make by browsing on google or some other websites‚ so even
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Mattel in China Introduction : Mattel is an American company Specialized in toys and games‚ founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname‚ and "El" in Elliot. Mattel brands include Barbie‚ Big Jim‚ Fisher-Price‚ Hot Wheels‚ Magic 8 Ball‚ The Masters of the Universe‚ Matchbox and Polly Pocket Publishes games and Othello‚ Scrabble (except North
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Barbie: The Bitch Has Everything? On eBay‚ a bidder can purchase a pink license plate frame that says‚ “I want to be Barbie. The bitch has everything.” Barbie appears to have the perfect body‚ Ken‚ her handsome boyfriend‚ a multitude of careers ranging from a teacher to an astronaut‚ and an endless wardrobe with all the accessories. But a close examination of Barbie may reveal that she does not have everything. Mattel’s Barbie doll has enjoyed a long and profitable history. Invented by
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Recalls at Mattel‚ Inc. Key words: Chinese manufacturing‚ outsourcing‚ product recalls‚ global supply chain risk Type of submission: teaching case study Hazardous Toy Recalls at Mattel‚ Inc.[?] Abstract In 2006 and 2007 Mattel‚ Inc. was faced with massive recalls of Chinese-made toys due to potentially dangerous levels of lead in various toy model surface paints and small magnets in toys which could fall off and be swallowed. This case describes the events leading up to the recalls
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