Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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competitive became hard so emerging markets relatively untouched and sizable for growing market share. 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Barbie has been successfully adopted to cultural differences in U.S. but international challenge will be more formidable‚ and John Amerman former CEO of Mattel‚ noted “There are twice as many children in Europe as in the U.S… three times as many in South America and fifteen times as many in Asia…the potential market
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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BARBIE HISTORY Let me begin by telling a story. A young girl meets a boy and they fall in love. The girl graduates from high school. She had visions of a great career success in the real world. She wanted to go to college anyways because her parents thought traditional. The girl went to college and married the boy too. They raised two children‚ Barbie and Ken. They are the creators of the company Mattel and the makers of Barbie‚ Ruth and Elliot Handler. The reason of me telling you this
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Should Rome really give up its 2024 Olympic Dream? Less than 18 months after Rome unveiled its ambitions plans to host the 2024 Olympics‚ the city could be ready to abandon its Olympic project. The writing was on the wall as soon as the Five Star Movement (M5S) took control of city hall in June. The city’s new mayor‚ 37-year-old lawyer‚ Virginia Raggi‚ during her election campaign repeatedly said she was not in favour of the 2024 bid‚ insisting the city had more pressing issues to solve. Since
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Mattel Case Study - Presentation Transcript 1. no. 1-0013 Mattel‚ Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U.S. Our biggest opportunities are in growth outside the U.S. – Jill Barad President & CEO Mattel‚ Inc. The sun was just breaking over Kowloon Harbor. From his corner office‚ Ron Montalto gazed across the water and watched the early morning light reflect off Hong Kong’s famous downtown skyline. Only 24 hours ago Ron had been riding around the Carolina
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Informative Speech: Barbie With more than 150 careers on her resume she has worked as a Nurse‚ lifeguard‚ dance teacher and even astronaut. Her popularity has spread throughout the world for decades. She is beautiful‚ talented and every little girl has yearned to have her. Who is this woman you may ask? Her name is Barbie. I will be speaking about the History‚ popularity‚ and controversies of the Barbie doll. The Barbie doll was invented by a woman named Ruth Handler in 1959. Ruth had a daughter
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Barbie - ICON Barbie was first manufactured by Mattel in 1959‚ in an industry in which most products quickly come and go but Barbie’s longevity was unique. The “magical power” that this doll has is that she was made for kids and gave a balance between real‚ education‚ appearance‚ evolution and imagination. Barbie becomes a visual symbol for consumption of material goods‚ attention to physical appearance‚ voyeuristic sexuality‚ and a lifestyle focused on personal pleasure. The debates
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage‚ while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS Strong Products
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segment. Mattel has many well known brands in the marketplace such as Fisher-Price‚ Hot Wheels‚ and Barbie. To have the buyers informed‚ the company has to invest large capital in advertising and marketing. Without having this done to each product‚ these toys wouldn’t be successful as successful as they are exactly because of the popularity of these products‚ it is extremely difficult for new companies to compete in this industry. This advantage decreases the threat that new entrants for Mattel. -------------------------------------------------
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