Portfolio 6 d) The Brand 7 3. PLACE 9 a) Commercial distribution concept 9 b) Logistics 9 c) The supply process 10 d) Intersuppliers 10 e) Points of Sale 11 4. PRICE 12 a) Price concept 12 b) Pricing strategy 13 c) Determinants of pricing strategy 14 c.1) Costs 14 c.2) Market and Demand 14 c.3) Competition 15 5. PROMOTION 17 a) Advertising 17 b) Sales Promotion 18 c) Public Relations 18 d) Personal selling 18 CONCLUSION 19 INTRODUCTION 1
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shows about fast food — Supersize Me and Big Medicine come to mind — the perils of fast food have been spotlighted. Since we all lead busy lives‚ it’s often tempting to stop at the nearest fast food place instead of waiting to get home and cook. They’re fast‚ inexpensive‚ have tons of selection‚ and there seems to be one on every corner. However‚ next time you’re tempted to stop and pick up something fast‚ think about how much better home-cooked meals are for your family. Fast food chains‚ along
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The most popular American fast food products are hamburgers‚ cheeseburgers‚ hot dogs and French fries. Fast food has become an important part of the American Food Culture for a long time. In fact‚ America is called a fast food country due to its strong fast food habits. According to some surveys‚ Americans spend more money on fast food than on education‚ new cars and computer software buying; 200 millions of Americans visit fast food restaurants weekly; nearly 90 percents of American children visit
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FAST FOOD RESTAURANT QUESTIONNAIRE Please take your time and be sure to answer every question. All responses will remain strictly confidential. 1. Have you visited a fast-food restaurant during the past 3 months? 1. Yes 2. No 2. If you have . . . About how often do you go to fast-food restaurants? 1. More than 10 times a month 2. 8-10 times a month 3. 5-7 times a month
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The International Journal of Urban Labour and Leisure‚ Vol 7‚ No. 2‚ October 2006 Examine the relationship between the Promotion of Healthy Eating and the Food that is consumed Vivian Wong Abstract Healthy eating is a major concern of the public and has been under-researched for decades. A successful healthy eating campaign can help to raise awareness and in the long run‚ prevent and minimize long-term diseases such as high blood pressure‚ heart disease and cancer. This can also reduce
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fingers at restaurants like McDonalds‚ saying their foods and serving sizes are to blame. However‚ I would argue that our lifestyles are really to blame. We are so busy that we go to fast food restaurants instead of eating healthy meals at home. Until we stop ourselves‚ from going too fast food places and from eating other premade food‚ the problem of obesity in the US will not go away. Customers at fast food restaurant have been known to blame restaurants such as McDonalds‚ Burger King‚ & Wendy’s
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in Jackson Heights‚ Queens NY. First let’s look at the fast food industry as a whole. History of the industry The concept of fast food is inspired by ancient Rome‚ in which bread and wine were sold in street-side stalls. In early 20th century In the United States‚ fast food history is associated with the introduction of drive-in restaurants. Since then‚ US industry of fast food has come a long way to become the largest fast food industry in the world. One of the pioneers of this field is White
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IBISWORLD.COM Special Report April 2012 1 Top 10 Fastest-Growing Industries Special Report April 2012 Top 10 FastestGrowing Industries By Lauren Setar & Matthew MacFarland With environmentally friendly practices or technological advances‚ these industries are outpacing the economic recovery. Consumer concerns about health and the environment bode well for some industries Across the United States‚ industries‚ businesses and consumers are climbing out of the Great Recession’s
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Fast Food VS You At least 20% of Americans suffer from a possibly fatal disease if not taken care of properly. This disease is happening nation wide and according to the Centers of Disease Control and Prevention in the last 20 years they have seen a dramatic increase. This disease that is affecting children ranging all the way to adults is called obesity and has recently been taking over mainstream media. When it comes to the topic of obesity‚ most of us will readily agree that Americans have
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Fast Food vs. Healthy Foods Is fast food causing obesity? It is an important topic‚ but who is causing it and responsible‚ is more important. Parents are blaming fast food industries for the fault of their children’s overweight‚ when in reality‚ parents are not taking the blame for their child’s obesity and exercise problems. Now in days obesity is becoming more and more common in a child’s childhood and considered important. According to Daniel Weintraub‚ “A public health group called last week
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