MKTG324 Wenjing Xu Mountain Man Brewing Company Case Analysis Company Overview Mountain Man Brewing Company produces Mountain Man Lager; the most authentic regional beer for working class East Central Americans‚ among all premium domestic beers‚ because of its distinctive quality‚ bitter flavor‚ slightly higher than average alcohol content and competitive price . MMBC targeted its product toward the middle-aged blue collar worker in the East Central region. MMBC’s strategic focus on this
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Thomas Wolfe’s play The Mountains reads as though it could be a nationwide hit. In letters written by Thomas to his professor George Pierce Baker “If the audience is depressed over my play‚ I am depressed over my audience (Clark 39).” I feel the same sentiment with Thomas Wolfe when he talks so fondly of his play. When reading The Mountains‚ I had the feeling I was experiencing something of importance. Thomas Wolfe in the early age of his college career was able to write a play that portrayed strong
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------------------------------------------------- Case 2: Mountain Man Brewing Company Prepared for: Marketing 181 Date: February 9‚ 2011 ------------------------------------------------- Question 1: There are many factors that have enabled MMBC to create a strong brand. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality. In addition‚ Mountain Man Lagers’ distinctively
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Lyssa H. Mr. Rudolph English 101 22 July 2013 Yucca Mountain Waste Repository Thesis: Although there has been much debate upon the issue‚ implementing Yucca Mountain Nuclear Waste Repository (YMNWR) is the wisest course of action for our nation’s nuclear waste. It is the most prudent decision when considering security‚ geographic and expense factors. 1. Implementing Yucca Mountain would greatly strengthen our nation’s safety. a. It is safer to consolidate waste to protect from terrorist
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Snow leopards are slightly smaller than the other big cats but‚ like them‚ exhibit a range of sizes‚ generally weighing between 27 and 55 kg (60 and 120 lb)‚ with an occasional large male reaching 75 kg (170 lb) and small female of under 25 kg (55 lb).[11][12] They have a relatively short body‚ measuring in length from the head to the base of the tail 75 to 130 centimetres (30 to 50 in). However‚ the tail is quite long‚ at 80 to 100 cm (31 to 39 in)‚ with only the domestic-cat-sized marbled cat being
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Discussion Case: Mountain Bank Strayer University Strategic Human Resource Management – HRM 530 April 24‚ 2011 Grade Received: 220/240 Discuss the strategies that Mountain Bank should implement to achieve a competitive advantage in the marketplace. At first glance‚ one would wonder why Mountain bank currently has fifty percent of Retail accounts within the market which are the less profitable accounts in the banking industry. Secondly one would also ask or wonder why Mountain Bank has
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Green Mountain Coffee Roasters and Keurig Coffee Starbucks and Green Mountain Coffee Roasters in 2011 established a partnership with Keurig coffee brewer makers for strategic reasons such as manufacturing and marketing distribution. Green Mountain and the Keurig k-cup technology offer portion packs to make it most convenient for coffee drinkers to give them more options on the type of coffees. They made this possible by adding world famous Starbucks and later on adding Dunkin Donuts (along with
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Bell Mountain Vineyards is considering updating its current manual accounting system with a high-end electronic system. While the new accounting system would save the company money‚ the cost of the system continues to decline. The Bell Mountain’s opportunity cost of capital is 10 percent‚ and the costs and values of investments made at different times in the future are as follows: Year Cost Value of Future Savings (at time of purchase) 0 $5‚000 $7‚000 1 4‚500 7‚000 2 4‚000 7‚000 3 3‚600 7‚000
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Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser | Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company’s history‚ Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a “light beer” form of the popular Lager. In the past six years‚ the “light beer” industry as increased at an annual
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Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer‚ Mountain Man Lager‚ which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality‚ bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside
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