YaeNa Yoon MKT 201 Case Study #1 Mountain Man Beer Company (MMBC)’s representative beer: Mountain Man Lager‚ is made based on unique and old family recipe. The target of Mountain Man Lager is old males who are working class‚ so called blue collar. The taste is bitter‚ and in contains higher alcohol than other brands. Mountain Man Lager was priced $2.25 for a 12-ounce of draft beer in a bar and $4.99 for a six-pack in a retail store. It was sold at the similar price range which premium domestic
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Running Head: MOUNTAIN MAN Mountain Man Brewing Company Case The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product‚ Mountain Man Lager‚ to adding a Light version of the beer. This paper will evaluate the following: 1. The positioning statement of MMBC; including what has made MMBC successful and how MMBC distinguishes itself from competitors. I will argue that quality and authentic
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Answers 1 There are several factors that have enabled Mountain Man Brewing Company (MMBC) to create a strong brand and set itself at par with its competitors. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Mountain Man brewery carries a legacy in a mature business. Recent survey in West Virginia with a 67% response rate rated Mountain Man Lager as the “Best Known Regional Beer” 70% consumed at home Mountain Lager won “Best Beer in West Virginia” for the 8th straight
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Mountain waterfall was painted in the nineteenth century by Charles Dickerson. This painting represents a waterfall located in the Adirondack Mountains in New York. Dickerson used oil paint on top of a canvas to illustrate the picture. I chose this piece of artwork out of the Siena College J. Standish Library because of how realistic it looks. The painting illustrates a scene in nature and if I could see this image in real life‚ I would. I also liked how this waterfall came from the mountains in
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9th 2004 Mountain Lions Have Returned: Can We Make Room For Them? By Jacob Kay Specific Purpose Statement: To persuade my audience that mountain lions are in trouble‚ and that we need to address their current situation‚ and help where it is needed. Thesis: Societies are increasingly endangering cougar’s lives as well as their own by continuously infringing more and more on their territory. Intro I. (Attention Getter) On January 8th 2004‚ a female bike rider was attacked by a mountain lion who
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| Assignment 1 | Case Requirements: * All cases should be written in paragraph form and double-spaced. * Headings and subheadings may be used to help organize your document. * A title page should include the following information: Case Name Date Your Name Instructor’s name Suggested activities which may help improve your success: * Write down ideas quickly in rough; and then order‚ prioritize‚ combine‚ toss and generally organize them into paragraphs. *
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Mountain Gorilla Biological name: Gorilla beringei beringei Habitat: Currently the mountain gorillas are protected national parks in two regions of Africa. One part of the gorillas live in Bwindi Impenetrable National Park in Uganda. The other group of Gorillas are spread over three national parks in the Virungas mountain. Any left over Gorillas live in lowland rainforests or mountainside forest Population: The mountain gorillas population has gone up and down throughout the years
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fourth quarter of 2010 Green Mountain Coffee Roasters had some accounting irregularities become known to the public. Green Mountain’s problems all started from how they recognized income‚ though intercompany inventory and third party vendor. After the SEC inquiry‚ Green Mountain’s accounting irregularities spanned three fiscal years and three fiscal quarters. Starting with fiscal year 2007 and running through the third fiscal quarter of 2010. In total Green Mountain had five areas of their financial
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1. What is Mountain Man Brewing Company’s positioning relative to its competitors? Mountain Man Brewing Company (MMBC) is a 2nd tier domestic beer manufacturer based out of West Virginia. MMBC is positioned as a leader among local brewers in the East Central region‚ being one of the four regional breweries still operational in West Virginia. MMBC brews only one type of beer – the Mountain Man Lager‚ a dark bitter tasting beer. Target market for the product is middle aged men from the blue collared
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From The Way to Rainy Mountain A single knoll rises out of the plain in Oklahoma‚ north and west of the Wichita Range. For my people‚ the Kiowas‚ it is an old landmark‚ and they gave it the name Rainy Mountain. The hardest weather in the world is there. Winter brings blizzards‚ hot tornadic winds arise in the spring‚ and in summer the prairie is an anvil’s edge. The grass turns brittle and brown‚ and it cracks beneath your feet. There are green belts along the rivers and creeks‚ linear groves
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