The Superbowl‚ one of the most anticapated events of the year‚ is capable of being one of the all time greatest myths ever. It is an awe inspiring event that captivates viewers once a year‚ leaving them anticipating for an even greater event the following year. The Superbowl is a conglomerate of highly intensified passions shared by the vast part of society. The game itself embodies the feelings and the current values shown by society. According to Joseph Campbell’s four functions that are a neccessity
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Wr122-Final 06/10/10 Why I Believe Mt. Dew Is Sent From God‚ Whereas Coke Is A Spawn From Satan. Dr. Pepper. Mug Root Beer. Sierra Mist. Ruby Red Squirt. Mt. Dew. Do any of these names sound familiar to you? Of course they do! These are just a few of the very famous Cola brand—Pepsi. Pepsi‚ along with its rival‚ Coke have been in a raging duel for years‚ competing at which drink is really the best. Coke was established in 1886‚ whereas Pepsi came into action in 1906. When I say Pepsi‚ I am
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Travue Jackson Professor English 101 17 September 2012 Advertisements appear in every aspect of our environment. No matter where you go in our society a form of advertisement is apparent. It appears on the radio in our cars‚ on our televisions and even in newspapers. Did you know advertising revenue incressed by twenty-two percent in 2011. There is always some sort of message that companies create to attract the consumer. In my advertisement Pathos‚ logos and ethos are used in an Stetson
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Colton Boggess The Dew Breaker In my reflection of The Dew Breaker I’m going to the story “Night Talkers‚” where Dany is trying to get through past traumas about his family. He wants revenge‚ but he doesn’t really know if he can actually go through with it. Dany lost his parents at the age of six. He had built up a lot of anger and he wanted revenge on the man that murdered his parents. Dany learned of the whereabouts and occupation of his parents’ killer‚ he says‚ “The man who had killed his
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Domain in Digital Media: video game culture is used as a metaphor to interpret local digital culture(Leonardo‚ Volume 44‚ Number 1‚ February 2011‚ pp. 90-91). How many different modes of interaction can be used in video games? The example of Mario’s Furniture shows me a direction to investigate. Mario’s Furniture is an interactive video installation integrating computer vision and wireless technology with artistic production and performance. A wireless environment‚ where viewers become players. Able
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Jadah Barber Dr. Patricia Leaf-Prince Section 08 9/10/12 SLAP “Keep your hands off my mama‚ keep your hands off my Doritos!!!” This was the phrase that sent millions into a roaring laugh during the 2010 Superbowl Doritos commercial. This commercial says a lot about Doritos‚ considering the little boy holds them to the standard of his own mother implies that his love for them is just the same as the love he has for his mother. In many was this commercial was effective. One way was showing
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Super Bowl Ad Critique In the Calvin Klein ad‚ “Concept‚” we the viewers get to behold an oiled up and jacked Serbian dude‚ as he progresses though his daily morning routine: flexing‚ stretching‚ and‚ naturally‚ running sprints in his underwear. Despite the fact that this Ad eerily represents my exact morning routine‚ I liked it because it is a classic representation of semiotics and mythology. Filmed in a dramatic black and white filter‚ every muscle in his body is clearly defined and highlighted
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The commercial starts out with a young boy in a tuxedo staring at himself when his mother comes in the room wearing a tan shirt‚ complimenting how good he looks. The boy rolls his eyes and shows a look of disapproval. The mother notices that her son is feeling upset‚ so she tells him to not feel bad‚ and that many students go to prom by themselves‚ but from the kitchen‚ his little sister who is coloring at the table replies‚ “no they don’t.” The mother fixes her son’s black bowtie as he makes his
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Professor Southworth VMS 213: Sports‚ Media‚ and Culture 2/3/14 Tortilla Chips‚ Dip‚ and Beer Imagine 96.9 million people watching the same thing‚ ingesting copious amounts of food and beer‚ and cheering maliciously for a squad that may or may not be their team of choice. I grew up in South Africa where the Super bowl is not nearly as big as it is in the United States. I was naive to the idea of watching any big game besides the World Cup. When I moved to the US I did not know what the
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soldier runs up to and embraces her‚ and the viewer can infer that she is his mother. “Every soldier deserves a hero’s’ welcome” then appears on the screen‚ and dissolves to Budweiser’s slogan with “#Salute a Hero” displayed underneath it. The viewer should keep in mind that although the people featured in the commercial are real and the situation is real‚ the homecoming is not. It is a staged event that Budweiser put together‚ in an attempt to sell more of their product by having the viewer link “supporting
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