Nike Case: An Investment Paper Time Context Nike generated $ 2.45 billion in operating income on revenues of $ 19 billion in the fiscal year ended in May 2009. However‚ its stock price has stagnated or became inactive for the last two years and its future sales and earnings are likely to be adversely affected by increased competition from both established firms (like Reebok and Adidas) and upstarts (such as Underarmour). This business problem made Nike to consider an expansion into the fashion
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review of Nike‚ Inc. The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting‚ analyzing‚ and publishing statistical data related to the U.S. business economy. NAICS was developed under the auspices of the Office of Management and Budget (OMB)‚ and adopted in 1997 to replace the Standard Industrial Classification (SIC) system. The primary NAICS code classification for Nike is 316211
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Ofori-Dwumfuo English 103 12 September 2011 Nike + Serena = Rhetoric Nike‚ second amongst sports business brands on the planet with an astonishing value of $5.6 billion‚ effectively uses different methods in their various advertisements (Forbes.com). These methods portray Nike items such as shoes‚ backpacks‚ or other gear as desirable to the masses. Nike uses catch slogans such as “Just Do It” and “True Divers Don’t Need Water” to instill the false need for Nike products within the hearts of the audience
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Primary Business Function(s) and Background A primary business function or activity is the main focus or line of products that the business ventures into and the types of products that they aim to sell to the consumer market. Nike is a clothing and goods manufacturer‚ focusing on athletic shoes‚ apparel‚ sporting goods and accessories. Originally known as "Blue Ribbon Sports"‚ it was founded by track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company’s profits grew quickly
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property. This process is a combination of economic‚ technological‚ sociocultural and political forces. The term is often used to refer to economic globalization‚ which is integration of national economies into international economy through trade‚ foreign direct investment‚ capital flows‚ migration and the spread of technology. Through globalisation‚ the economies and cultures of communities around the world are becoming increasingly integrated. For example‚ did you know that you can eat a McDonald’s
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[Executive summary] Nike Inc was involved in several controversies during the mid 1990’s which were revived in early 2000’s. The allegations have had the potential to adversely affect the brand image of the company. The company was criticized for operating factories in poor working conditions in low cost countries such as China‚ Vietnam‚ Mexico and Indonesia. Before these allegations were voiced‚ the following theories were applicable; a view that was noted by (Shaw‚ W‚ Barry‚ V & Sansbury‚ G 2009)
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they the same? Are they realistically presented? What are the Book Values‚ and what are the present Ratios of the stock Prices to Book Value. Between Nike and Callaway golf‚ there is a significant difference in the amounts shown. From the start‚ it is easy to see that both balance sheets are approximately 6 months apart from one another. While the Nike information is several months old‚ the Callaway Golf is nearly a year old‚ and is less likely to reflect the current state of affairs within the company
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by an operating core and an administrative component made up by managers (strategic apex and middle line) and analysts (“technostructure” and staff)‚ partially responsible for their work. The strategic apex is composed by people having overall responsibility for the organization; they have the widest perspective of the organization. In Nike‚ the Board‚ which is elected by shareholders‚ is the ultimate decision-making body of the Company‚ excluding to those issues reserved to the shareholders. The
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distribution of your products or services‚ do you think that your organization is strategically located? What would you recommend management do if any‚ in terms of their location and distribution? DISTRIBUTION 4.1. Yes‚ I think that Nike Inc. Is strategically located. 4.1.1. Distribution Channels 4. I would recommend Nike Inc. to use intensive distribution i.e. Nike inc. would sell to Wholesaler; who then sell to retailer in bulks‚ and the retailers would sell to consumers e.g. Nike Inc. would
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Marketing Management Nike What are the pros‚ cons and risks associated with the Nike’s core marketing strategy? Nike’s core marketing strategy is tag lined as “Pyramid of Influence”. This marketing strategy helps Nike gain competitive advantage over the competitors. Nike’s core marketing strategy is tag lined as “Pyramid of Influence” Nike heavily depends on the successful athletes for marketing and selling its products. Professional athletes such as Tiger wood‚ Michael Jordan‚ Lance Armstrong
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