"Should nike switch from a focus on celebrities to a focus on its products in its advertising discuss the role of marketing research in helping nike management" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 49 of 50 - About 500 Essays
  • Better Essays

    Nike Case Study

    • 3049 Words
    • 13 Pages

    case study NorthPoint Group is a mutual fund management firm which invested mostly in Fortune 500 companies. Its top holding included ExxonMobil‚ General Motors‚ McDonald’s‚ 3M and other large cap. NorthPoint Group performed extremely well although the stock market had declined over 18 months. In 2000‚ it earned a return of 20.7% while the S&P 500 fell 10.1%. At June 2001‚ NorthPoint Group’s return stood at 6.4% while the S&P 500 stood at -7.3%. Nike‚ Inc. is an American multinational corporation

    Premium Stock market Weighted average cost of capital Stock

    • 3049 Words
    • 13 Pages
    Better Essays
  • Satisfactory Essays

    Nike Inc. Csr

    • 320 Words
    • 2 Pages

    CORPORATE SOCIAL RESPONSIBILITY Case Study about the CSR of Nike prepared by Paul SOMER TABLE OF CONTENTS • Background of the implementation of CSR at Nike (besides the existing legal commitment) • Activities of Nike regarding CSR • Responsibility by impementing the Environmental Apparel Design Tool • • Nike Responsibility Governance Conclusion and future prospects BACKGROUND FOR CSR OF NIKE • In 1992 it became public that Nike produces in Indonesia at minimum wages • Strike in the production

    Premium Social responsibility Minimum wage Corporate social responsibility

    • 320 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    NIke ad

    • 762 Words
    • 4 Pages

    appropriately‚ and to be open and confident when speaking (Making 1). One of the most irritating things I find when people speak is when they make up things to portray themselves in a certain way that they feel is right‚ but that way is the furthest thing from who they really are. You have to be yourself when introducing yourself because you want to build a relationship with the person for who you really are‚ not who you want to be. When introducing yourself‚ if you feel sick or really anxious it can make

    Premium Debut albums Good and evil Philosophical terminology

    • 762 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Just Do It "Nike"‚ is it for everyone? Every athlete? Or every soccer player? This particular Nike advertisement is trying to bring excitement and passion to the viewer. It is trying to bring the viewer to a state of mind in which he or she is really "pumped". Where the viewer can fully understand and intake the broad yet specific message that can directed to every athlete‚ soccer player and your average Joe. When looking at this advertisement the viewer is able to notice that there are three

    Premium Marketing Nike, Inc. Advertising

    • 739 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nike Social Media Analysis

    • 1396 Words
    • 4 Pages

    Nike is one of the largest global companies in the world‚ reigning in billions of dollars in revenue a year; it also has one of the largest marketing budgets since it is such a recognized brand. Nike was first known as Blue Ribbon Sports founded by a track runner and track coach from Oregon; it later acquired the famous logo ‘swoosh’ and name Nike in 1972. In the 1980’s Nike grew rapidly because of their great marketing strategies and very successful product launches. Nike moved from track to other

    Premium Twitter Social media

    • 1396 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike System Effectiveness

    • 866 Words
    • 4 Pages

    In order to understand the Nike system’s effectiveness in defending the US‚ the hostile actions and aerial strength of the USSR must be put into context. The main reason for the creation of the Nike missile system was to defend and deter the rapid technological advances of the USSR. After World War II‚ the USSR was able to acquire German scientists that had been working on the infamous V-2 rockets‚ as well as nuclear research. In addition‚ the USSR was also able to acquire some of the US’s bombers

    Premium World War II Nuclear weapon Cold War

    • 866 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    difficult but not impossible; it just requires some hard thinking and some hard decisions. Where are the leaders with the vision to take up the challenge?"1_ The keywords in the above excerpt are "workers"‚ "solutions"‚ "leaders" and "challenge". Nike Inc.‚ the world _LEADER_ in the athletic footwear‚ apparel‚ equipment and accessories for sports and accessories for sports and fitness enthusiasts2‚ faces today the _CHALLENGE_ of finding appropriate _SOLUTIONS_ to the sweatshop conditions for the

    Premium Human rights Corporate social responsibility Stakeholder

    • 4223 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Nike Financial Analysis

    • 2483 Words
    • 10 Pages

    Nike Financial Analysis Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It’s a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman‚ University of Oregon track & field coach‚ and Phil Knight‚ middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was officially adopted

    Premium Dividend Stock market Stock

    • 2483 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Nike Abstract

    • 283 Words
    • 2 Pages

    Abstract Our research paper describes the organizational culture of the gaming industry giant: Nintendo. By providing a brief background of Nintendo’s uprising into the video game era‚ we examine their corporate culture‚ and general theory of action‚ to identify how this company has reached its status and how its culture has affected the job performance and commitment of its employees. In order to better understand the cultural components of Nintendo we viewed the official Nintendo Website‚ online

    Premium Organizational studies and human resource management Organizational studies Organizational culture

    • 283 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Temple of Athena Nike

    • 1255 Words
    • 4 Pages

    The Temple of Athena Nike Greek Architecture is the most important and influential in Western history reaching a peak between 400 and 300 BC. Some examples of Ancient Greek architecture and sculptures were built primarily for religious purposes‚ to represent deities or to serve as temples‚ such as the Acropolis‚ the Parthenon‚ Erechtheum‚ Apollo Didyma‚ and the Temple of Athena Nike. The decision to build Athena Nike was an expression of Athens’ ambitions to defeat Sparta and become a world

    Premium Parthenon Athens

    • 1255 Words
    • 4 Pages
    Powerful Essays
Page 1 42 43 44 45 46 47 48 49 50