AQUALISA QUARTZ In an industry where gaining a competitive advantage through product innovation was deemed impossible‚ Aqualisa developed a breakthrough product‚ launching the Quartz in the U.K. shower market in May 2001 with great optimism. Four months after the initial launch of Quartz‚ Aqualisa has only managed to sell the product at a rate of 15 units a day. Managing Director Harry Rawlinson set a goal of selling 100 to 200 units of Quartz showers a day to break through to the mainstream. This
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NBER WORKING PAPER SERIES PROFITABILITY OF MOMENTUM STRATEGIES: AN EVALUATION OF ALTERNATIVE EXPLANATIONS Narasimhan Jegadeesh Sheridan Titman Working Paper 7159 http://www.nber.org/papers/w7 159 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge‚ MA 02138 June 1999 This paper has benefited from the excellent research assistance of Fei Zou and helpful comments from the participants of finance workshops at Indiana University and the University of Texas. All opinions expressed
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Two summers ago I had two of my former high school students commit suicide within a span of six months. Being a teacher at one of Momentum Learning’s community schools‚ I transferred one student back to traditional school and graduated the other and yet I am still haunted with thoughts wondering if I had done enough. Those tragedies impacted my professional ambition along with my personal identity. I began to think of the influence I could have had if I could have taught them with more resources
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“A STUDY ON RETAILER SATISFACTION IN SALES OF AAVIN PRODUCTS” Undergone at AAVIN DAIRY AMBATHUR Submitted In Partial Fulfillment Of The Requirement For The Award of the Degree Of MASTER OF BUSINESS ADMINISTRATION By M.ANAS AHED (35080042) Under The Guidance of Prof S.SUNDARARAJAN Department of Business Administration S.R.M. UNIVERSITY Kancheepuram-603203. 2010 S.R.M SCHOOL OF MANAGEMENT This is to certify that the bonafide project work submitted by M.ANAS AHMED (35080042) student
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Aqualisa Quartz Case Write up Problem: Aqualisa is suffering from a lack of sales momentum with their new Quartz product line due to a lack strategic promotion. The firm is has boldly attempted to innovate the electric segment of the UK’s shower market. Unfortunately plumbing products have little brand recognition amongst consumers and Aqualisa has a small share of the electric shower market further reducing their new product’s visibility. As electric showers have a reputation of being problematic
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Should Product Placement be regulated? “A product placement is defined as “a paid product message aimed at influencing movie (or television) audiences via the planned and unobtrusive entry of a branded product into a movie” (Matthes‚ J.; Wirth‚ W.; Schemer‚ C.; Kissling‚ A.‚ 2011a‚ para. 1). Product placement is basically used for directors to afford their films. Most people feel that product placement should be controlled because of the influence it has on an individual. Let’s discuss how product
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Angular momentum and its properties were devised over time by many of the great minds in physics. Newton and Kepler were probably the two biggest factors in the evolution of angular momentum. Angular momentum is the force which a moving body‚ following a curved path‚ has because of its mass and motion. Angular momentum is possessed by rotating objects. Understanding torque is the first step to understanding angular momentum. Torque is the angular "version" of force. The units for torque are in Newton-meters
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Should tobacco products should be banned? Smoking is one of the number 1 killers in the world. It not only kills the people smoking‚ it also kills the people who around it. Tobacco contains nicotine which is highly addictive. So people addicted to it even they know smoking gives you cancer‚ heart desease‚ asthma and other health problems. Therefore we are totally think that tobacco products should be banned because it is harmful‚ waste of money‚ and affects to the environment. Smoking
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NATHALIE GICANA September 2012 ABSTRACT The purpose of this paper is to investigate the influence of using celebrity endorsements on consumer buying behavior and product choice‚ and to provide guidance for marketing and advertising students with respect to the effectiveness of celebrity-product endorsement on influencing consumers buying decision process. This study was based on empirical approach. A convenience sample of 200 Marketing students from the College of Business and
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Todd English Composition 1 Self Argument Essay Should tobacco products be banned? I believe they should because they kill about 400‚000 prematurely every year. Tobacco products kill more people than illegal drugs do such as cocaine‚ heroin‚ and methamphetamine. People get arrested for having marijuana in their possession and they don’t have to be smoking it but studies show that cigarettes are more harmful to a person’s health. I say they should make tobacco illegal as well because in my opinion
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