DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE-1 43 ANNEXURE-2 44 ANNEXURE-3 - QUESTIONNAIRE 45 REFERENCES 48 ABSTRACT My project that is “Consumer behavior for mobile phones” is basically is a market research
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A STUDY ON “Brand preference of mobile phones” Dissertation Report Submitted to Amity University In partial fulfillment for the award of Degree of Bachelor of Business Administration Under the guidance of Mrs. Anitha Suresh By SABITH.G Roll No.A31106410003 Batch: 2010-2013 AMITY GLOBAL BUSINESS SCHOOL KOCHI AMITY GLOBAL BUSINESS SCHOOL KOCHI CERTIFICATE This is to certify that the project entitled “
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Mobile Phone Industry in India With a subscriber base of more than 680 million‚ the Mobile telecommunications industry in India is the second largest in the world and it was thrown open to private players in the 1990s. Competition has caused prices to drop and calls across India are one of the cheapest in the world. In September 2004‚ the number of mobile phone connections crossed the number of fixed-line connections and presently dwarfs the wire line segment by a ratio of around 20:1. The mobile
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Advantage and Disadvantage of Increasing Mobile Phone Use Mobile phone is a good technology which is lacking from our lives. As the manager of Institute of Occupational Safety and Health‚ I will discuss about the advantage and disadvantage of using mobile phone. In recent years‚ the world has witnessed a booming number of mobile phones. They are dramatically changing the way people contact to each other. It is apparent that mobile phone has had a profound influenced on personal live. However‚ not
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agree that students should be allowed to bring their mobile phones to school. Here are a lit of reasons: #1 ~ The pay phone costs 50cents now‚ and a cell phone costs 10cents on a plan or 25cents without a plan. So you save money using your own phone. #2 ~ In case of an emergency you can call for help. You don’t have to run around looking for a phone because it’s right there in your pocket. #3 ~ If there is a black out you can only use mobile phones. All the other phones die without the power
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Advantages and Disadvantages of Mobile Phone Effect As time passes by technology is growing faster and move faster. The most important and common part of technology in our life is mobile phone technology. We bring mobile phone with us in everywhere that we go and use it on a daily basis. It is being the part and parcel of our daily life. Mobil phone have been around for quite sometime‚ but as time goes on‚ mobile phones continuous to gain many features. A mobile phone started out as simple device
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In the article" From Stone Age To Phone Age "‚ author Barbara Ehrereich argues that all cell phones serve as a status symbol‚ thus presenting mankind ’s selfish attempt to "showboat" their level of importance. By publicly engaging in meaningless conversations individuals are able to obtain admirer ’s jealously; thus portraying that the on-lookers are lonely because of their absence of a cellular phone or lack of received calls. In fact since primal times it has been a tendency of humans to compete
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ACKNOWLEDGEMENTS F irst and foremost‚ we would like to thank Almighty Allah for the strength and blessings he has provided us which makes us competent enough to carry out different tasks‚ it is impossible for us to complete a task without his will. We thank Miss Nadia Ayub who gave us this challenging task and motivated and helped us on each and every step of the research study. We can’t thank enough our parents who always stood by us and supported us. Special thanks to our senior fellows who
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strategic management. Political The mobile phone industry used to be a monopoly held by BT; however this was de-regulated in 1984 due to the telecommunications act. The current industry regulator is the telecomm regulator Ofcom. This was created to allow there to be fair competition. The mobile phone industry in the UK is one of the most competitive ones in Europe. It has introduced a voluntary code of practise for marketing and selling mobile phone contracts. However due to the large number
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Statistical STUDY Of the brand prefference of mobile Research Advisor: sir zia ur rehman. Prof.Zia ur rehman Presented By: Muhammad Hafeez 223 Muhammad Amjad 240 Muhammad Amir 210 Aoun ali hamid 128 Mussadik hussian 242 SESSION: 2009-2013 For the partial fulfillment of the requirements for the Degree of B.com (hons) Hailey college of commerce University of the Punjab Lahore‚ Pakistan In the name of Allah‚ the Gracious
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